Manager, Demand Planning

Date: Jan 25, 2023

Location: Alexandria, NSW, AU, 2015

Company: Under Armour

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.


Position Summary

The Manager, Demand Planning leads the demand planning area in Australia in adding value to the S&OP process by providing input into optimum forecasting, analysis and reporting to ensure key target levels are met. This role also plays an integral part in the collaborative planning process and will work cross-functionally with other teams across sales, marketing, planning and supply chain to ensure targets are met, whilst maintaining optimal inventory levels. You will be managing the Demand Planning and the National Supply Planning processes to ensure stock availability and ongoing supplies of products are placed, received and available for our Wholesale, eCommerce and retail customers.

Essential Duties & Responsibilities

Demand & Inventory Planning 

  • Drive the top-down and bottom-up long-range demand forecast process and ensure alignment with strategic financial targets.
  • Lead and manage the consolidation of Under Armour’s global demand forecasts. 
  • Reconcile long, medium and short-range forecasts with capacity and financial plans.

Purchase Planning

  • Support monthly net demand forecast and secure on-time customer order coverage and product availability through the development and maintenance of seasonal, monthly and weekly purchase (delivery) plans for product availability. 
  • Manage effective buffers for product availability including Demand Pull buffers or Safety Stock. 
  • Manage Purchasing to key targets (e.g demand coverage, at-once availability, inventory turns, safety stock %, closeout %, DFC targets).

Strategic Planning

  • Develop a robust Sales and Operation Planning process (S&OP) that creates a consensus-based forecasting process with cross-functional partners, both globally and regionally, and manages variances accordingly 
  • Incorporate gap closure action plans for alignment between the demand plan and strategic targets, and between the demand plan and supply.

Market Analysis

  • Collect and analyze the market and product trends to develop seasonal demand forecasts. 
  • Develop robust trend analysis on market growth, account door growth, marketing plans, customer bookings and sell-through, and category and style cancellation rates.

Buying & Inventory Management

  • Execute the buying process effectively and on time for available products using the appropriate buy model and buy frequency 
  • Manage excess stock or large unforecasted orders to ensure that all sizes of a product are available to book in-season, throughout the product’s lifecycle. 

Cross-functional Alignment & Continuous Process Improvement 

  • Review key assumptions and rationale of the demand plan and its components with the category team. 
  • Reconcile and resolve differences between category targets and forecasts at any point in time. 
  • Be an active part of process improvement efforts within the business/functional group, service provider, Subsidiaries and Global and identify opportunities for improvement.

Qualifications (Knowledge, Skills & Abilities)

  • Advanced Excel skill is required
  • Superior analytical skills to make data-driven decision
  • Strong presentation and negotiation skills, self-starter and independent
  • Proven track record of building, managing and maintaining healthy internal partner and stakeholder relationships
  • Persistence and resilience in pursuit of objectives, not afraid of taking on new tasks and resolving challenges
  • A high level of attention to detail and a proactive approach
  • Strong communication and project management skills to work with multiple stakeholders
  • A sincere and contagious passion for sports and building Under Armour

Education And / Or Experience

  • Minimum 5yrs + planning or operations experience in sports, consumer goods or relevant industry
  • Bachelor’s degree in Business Management, or a related field


  • No relocation is provided

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.  Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. 

Learn more about Under Armour’s COVID-19 response and Teammate vaccination policies here.