Sr. Digital Content Merchandising

Date: Nov 17, 2021

Location: Amsterdam, NL, 1076 CM

Company: Under Armour

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

The Digital Content Merchandiser will play a key role in the successful presentation of Under Armour collections and campaigns across all of its European online shops. As part of the Site Content & User Experience team you will be responsible to guarantee the presentation, availability and accuracy of Under Armour products in its online shops and support these efforts by the timely activation of all relevant onsite content. In addition you will closely collaborate with multiple stakeholders in order to guarantee executional excellence across all aspects of Under Armour’s online shops, ranging from guaranteeing a smooth localization process to identifying data-driven optimization opportunities. This role is based in our European Headquarter in Amsterdam and reports directly to the Manager Site Content & User Experience.

Please apply with a CV and motivation letter in English and include your salary expectation.

Essential Duties & Responsibilities

include but are not limited to the following:

  • Define and manage the introduction of product and purchase experience-related optimization opportunities
  • Coordinate the eCommerce content delivery process, guaranteeing the availability and accuracy of content from multiple stakeholders
  • Setup, maintain and optimize the Under Armour eCommerce content calendar execution across all steps of our onsite funnel.
  • Creating and scheduling merchandising campaigns and demonstrate a validated point of view about product assortment and displaying it
  • Coordinate and drive the successful implementation of all localization efforts
  • Monitor KPI’s in order to derive results and learnings on content and business impact
  • Analyze and provide competitor overviews holistically – pricing, offer, categorization, etc.
  • Self-confidently owning the shopping experience by engaging our visitors in an outstanding site experience ultimately leading to purchases
  • Successfully use customer segmentation strategies to increase engagement rates
  • Ability to analyze data quantitatively, use customer research as well as metrics to back up assumptions and identify opportunities
  • Contribute to the development and testing of new features for our most important devices
  • Ability to prioritize workload, deliver results against multiple targets and fostering cohesion

Qualifications (Knowledge, Skills & Abilities)

include but are not limited to the following:

  • Bachelor’s or Master’s degree in a business-, marketing- or communications-related field
  • 2 to 5 years of work experience in digital product management, preferably in an international eCommerce setting with a proven track record
  • Strong organizational and project management skills. Able to manage multiple projects and prioritize accordingly
  • Eye for detail and ability to work in fast pace environment that requires performing under pressure
  • Demonstrated effective problem-solving skills thinking out of the box paired with the use rigorous logic
  • Proactive and solutions-oriented profile, always looking for ways to improve
  • Strong analytical skills and clear understanding of data-driven decision making
  • Strong affinity with the sports apparel industry
  • Strong communicator with excellent command of the English language. Additional European languages are a plus.
  • Experience in working with content management systems such Demandware/ Salesforce Commerce Cloud and Adobe Omniture is a strong plus
  • Knowledge of content strategies focused on earning organic search traffic (onsite SEO)

Education And / Or Experience

Other Requirements

include but are not limited to the following

  • Team Player. Loves being part of a team, both leading and serving; demonstrated deep commitment to colleagues; highly effective in a matrix environment
  • Ability to partner with cross-functional team members to develop key concepts, key items, and an always appealing assortment to ensure that the collection is commercially viable and provides an exciting customer experience
  • Actively listen to and engage all members of cross-functional teams to ensure that innovative ideas are produced and acted upon
  • Humble & Hungry. Confidence without arrogance; driven to continually “up their game" regardless of prior successes
  • Unparalleled Integrity. In good times and bad, lives the UA Way; takes ownership for mistakes; delivers tough messages directly; doesn’t “back-channel”
  • Action Oriented. "Can do" and "does do" attitude; authentically engaged with people and situations
  • Proactivity paired with a good sense for need anticipation leading to creating business opportunities
  • Must be self-driven, pragmatic and always having a commercial mind set leading to the creation and scheduling of merchandising campaigns
  • Identify business opportunities and risks in-season through analyzing sales performance, marketplace information and additional relevant input from a range source
  • Accountable. Commits to stretch goals and delivers; holds self and team to the highest performance standards
  • “Gets” Under Armour. Passionately embraces the challenge and effort to keep UA unique; committed to go the extra mile to build/protect the brand


No relocation provided. 

Under Armour is an Equal Opportunity Employer and we are committed to diversity in the workplace. We encourage qualified diverse candidates to apply. Under Armour does not discriminate against any candidate on the basis of race, gender, disability, religion, national origin, age, or any other protected category. 


The collection and use of personal data about applicants for employment is essential for conducting the business administration and business operation of Under Armour, Inc. (“Under Armour”) and those of its subsidiaries and affiliates. Under Armour’s overseas subsidiaries in the European Economic Area collect personal data about applicants for employment and may transfer such personal data to Under Armour in the United States in accordance with the terms of its Data Privacy Policy. Full details of Under Armour’s Data Privacy Policy are available at Under Armour has certified that it complies with the EU-US Privacy Shield Framework Principles with respect to safeguarding and transferring personal data it receives about Under Armour employees in the European Union.  Further details about the Privacy Shield Framework and the list of certified companies are available at