Sr. Manager, Category Marketing, Men's Training

Date: Nov 6, 2022

Location: Amsterdam, NL, 1076 CM

Company: Under Armour

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

This position is responsible for protecting and amplifying the Under Armour authentic and powerful brand positioning. A compelling, differentiated and break-through consumer driven category strategy is essential as Under Armour continues its quest to become the premier Sport and Athletic Apparel, Footwear and Accessories Company in EMEA.
An exciting and dynamic role, the Sr. Lead is responsible for all marketing related activities within the category. He or she will play the Quarterback role in orchestrating European marketing strategies and activation plans for the business. It is essential that he/she focuses on growing the brand and driving sales by delivering consumer-focused category initiatives and product launches that encompass footwear, apparel and accessories. He or she will take a leading role in managing Global & Regional marketing campaign and materials across all consumer touch-points needed for EMEA. He or she will ensure Under Armour products are powerfully placed in the market to connect with customers and drive sales. 
He or she will work with global and in a variety of markets in EMEA (with a focus on UK & Germany)
The position will report to the EMEA Director Consumer Engagement and has one direct report. 

Essential Duties & Responsibilities

include but are not limited to the following:

•    Own Category Own Men's Train and Team Sports Category Voice & Positioning – Bring European market and consumer insights to the global team to inform the development of the global strategy.
•    Lead a cross-functional team with members of marketing, merchandising, Sales, DTC and other functional areas to execute positioning strategy, create European consumer focus and 3-year strategic plan for the category.
•    Category Strategic Marketing Direction - Own European brand management for the category and execute Global/Regional category marketing strategies and objectives in partnership with a cross-functional team. Cross functional team to include PR, media, digital/social media,
     sports marketing, retail marketing, events, creative, .com and retail.
•    Drive Go-To-Market Strategies – Develop and own all Marketing focused product and brand stories. Design and execute with the markets rolling 12-month marketing plan tied to business plan. Align internal parties across product, sales, sports marketing and other cross-
     functional partners.
•    Creative Management - Write creative briefs, help manage the creative development timeline and process, manage brand budgets, protect & develop brand voice across all consumer touch-points.
•    Activation - Create architecture of "when & where the story is told" - execution of campaign asset. Set and manage communication objectives to deliver touchpoint strategy and plan. Partner with sports marketing on asset activation strategies.
•    Partner with Merchandising Team - Be partner with regional merchandising team to ensure delivery of relevant product style from a Brand Marketing standpoint. Have deep understanding of business objectives as well as key products and their USPs.  Serve as the liaison
     between Product and Marketing assuring all Marketing touch points have the information they need to execute effectively.
•    E-Commerce, Retail & Wholesale support - Partner with and trade marketing to win in-store and online at both UA retail and wholesale doors on a global basis.
•    Partner with Sales Team - Assist merchandising and sales team in playbook and sales meeting presentations and major account presentations/sell-ins
•    Consumer and Business Analytics – Collaborate with internal and external partners to define the target consumer and develop metrics to evaluate our effectiveness in reaching that consumer. Use consumer insight and business analysis to understand the competition, channel
     dynamics, consumer segmentation & positioning, product segmentation and sales performance.

Qualifications (Knowledge, Skills & Abilities)

 Include but are not limited to the following:

•    Established relationships at all levels, inclusive of the leadership level, in the international marketing industry.
•    Prior experience working for an international company with a strong, premium brand and a distinct culture.
•    Experience working for either a start-up or high-growth organization is a plus.
•    Proven leadership skills in managing a strong, experienced and diverse team.
•    Experience conducting business and partnering with leadership and staff in multiple market
•    Proven global citizen through travel and diversity of experiences.
•    Fluent in English, ideally conversant in German/Spanish/Other language 

Education And / Or Experience

•    University degree in Marketing, Sports & Business or related field
•    Minimum of 8-10 years of relevant marketing experience in a fast-paced, product-oriented, consumer-driven company and previous leadership experience

Other Requirements

Include but are not limited to the following:

•    Team Player. Loves being part of a team, both leading and serving; demonstrated deep commitment to colleagues; highly effective in a matrix environment
•    Humble & Hungry.  Confidence without arrogance; driven to continually “up their game" regardless of prior successes
•    Unparalleled Integrity.  In good times and bad, lives the UA Way; takes ownership for mistakes; delivers tough messages directly; doesn’t “back-channel”
•    Action Oriented.  "Can do" and "does do" attitude; authentically engaged with people and situations
•    Accountable.  Commits to stretch goals and delivers; holds self and team to highest performance standards
•    “Gets” Under Armour.  Passionately embraces the challenge and effort to keep UA unique; committed to go the extra mile to build/protect the brand


No relocation provided


Under Armour is an Equal Opportunity Employer and we are committed to diversity in the workplace. We encourage qualified diverse candidates to apply. Under Armour does not discriminate against any candidate on the basis of race, gender, disability, religion, national origin, age, or any other protected category. 


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