Sr. Sales Planner

Date: Sep 13, 2023

Location: Amsterdam, NL, 1076 CM

Company: Under Armour

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.


Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.


Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

Purpose of Role

Under Armour EMEA is looking for a talented senior professional to join their team in Sales Planning. The right candidate will be responsible for developing a tops-down seasonal financial assortment target and a bottoms-up sales plan for a designated account group. The sales planner will leverage collaborative cross-functional relationships to enable the Account Pod to meet quarterly sales objectives, ensure GTM strategies come to life in the market, and improve the retailer’s UA scorecard.

Your Impact

•    Set & track performance against SKU Targets for Account-level assortment that yields productivity while still offering Segmentation in the market
•    Leverage Regional Merch partner to gain strong command of seasonal product strategies, big stories, distribution segmentation, etc.
•    Build and maintain Account Group-Level Sales Plans that substantiate financial targets
•    Support Sales in successful conversion of plan-to-bookings through sell-in process
•    Drive stabilization of the Sales Plan from pass to pass, and reconcile Sales Plans to Customer Bookings
•    Consults with Wholesale Sales & Merchandising partners to develop pre-season and in-season strategies to include merchandise assortments, segmentation,
     promotions, markdowns, and returns to optimize business results.
•    Drive Bookings review meetings identifying, risks, misses and opportunities.
•    Support commercial lead in building QBR and present planning slides to Leadership Team (LT).
•    Drive Margin strategy within POD
•    Partner with Sales, Merch & Finance to develop Financial Targets by Category for assigned Account Group that support the long-term strategic growth plan for the Region.
•    Utilize Sales Plan to identify opportunities and risks to the Financial Target at monthly Channel Reviews.
•    Communicate potential target adjustment opportunities as they arise.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 


• Strong business acumen specific to Retailers’ Sales, Margin, Inventory & Service 
• 4-5years experience in Sales or Merch Planning or Business Planning. 
• Proven Planning capability 
• Ability to build cross-functional relationships through strong communication and interpersonal skills 
• Proficiency of Sales Planning best practices 
• Basic knowledge of FP&A processes & financial acumen 
• Intellectual curiosity to dig into details, root cause issues, and support various account initiatives 
• Highly proficient skillset in Excel 
• The ability to present information in a clear, concise, and complete manner. 
• Sense of urgency and accuracy 
• Education and/or Experience 
• Bachelor’s degree in business management, Finance, Mathematics or another relevant field preferred. 

Workplace Location

  • Location: This individual must reside within commuting distance from our Amsterdam office.
  • Return to Work Designation: minimum 2 days week in-office, the remainder of work week remote. 
  • Travel: 5% - 10%


  • No relocation provided


Benefits & Perks

•    Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community.
•    Under Armour Merchandise Discounts
•    Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being. 
•    38 hour working week
•    Hybrid work, a minimum of 2 days in the office
•    28 days holiday
•    Teammate Resource groups e.g. Green Machine, Sustainability, LHBTQIA+, Women in Leading and Living etc.
•    Human Performance Institute (Gym) on site
•    Local Language course when moving from abroad

Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.