Creative Director, Digital

Date: Nov 12, 2021

Location: Austin, TX, US, 78701 Austin, TX, US, 78701 Austin, TX, US, 78701

Company: Under Armour

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

The Digital Creative Director will lead the digital design arm of Under Armour’s omni-channel experience. This role will drive the brand’s digital creative direction, partnering with internal and external teams to execute on the omni-channel vision. The Digital Creative Director will report into and work closely with the Sr CD, Omni-Channel to evolve strategy, design, and guidelines for all digital branded programs across, UA mobile app and MapMyRun/UA NEXT Digital Products. This role will partner with UX creative leaders to drive an engaging digital experience and be the key stakeholder connecting digital creative across the UA ecosystem. The Digital Creative Director partners closely with creative teams and channel partners (Marketing, Merchandising, Digital Product, Retail, Development and Project Managers) to develop creative programs and design concepts that meet the business objectives of the organization and advance our Brand strategy.

Essential Duties & Responsibilities

  • Direct and inspire teams of art directors and designers to maximize and evolve UA’s digital experience with the best customer experience in mind.
  • Drive customer-centric, brand right, engaging creative and tactical application -- from concept through high-quality output.
  • Ensure the balance of Brand stewardship and Commercial needs.
  • Achieve quality work that meets our goals while being distinctive in the industry.
  • Work with cross functional partners (Brand Creatives, Marketing, CI, CX, UX/UI) to create impactful content and experiences
  • Partner with UX, MapMyRun and Retail to create a UA wide digital design system.
  • Develop positive working relationships globally, regionally and cross-functionally
  • Effectively guide teams to the strongest solutions.
  • Mentor team members to grow and become the best creative version of themselves.
  • Contribute to our creative culture and continue to refine our processes.
  • Stay current with cultural landscapes and trends for relevancy and inspiration.
  • In tune with technological advancement to inform and innovate.


Qualifications (Knowledge, Skills & Abilities)

  • Digital Guru who blends art and commerce and technology
  • Excellent writing and communication skills
  • Excellent presentation skills
  • Excellent leadership and collaboration skills
  • Strong influencing and negotiating skills
  • Inspiring and leading creative people
  • Ability to thrive in a fast paced, achievement-based environment
  • Ability to sketch out designs by hand or computer
  • Ability to motivate and lead others in the development and execution of creative projects
  • Ability to direct and manage external creative teams and agencies
  • Be of exemplary moral and ethical character

Education And / Or Experience

  • Bachelors’ Degree in Design, Art or a related field
  • 12+ years of design experience in digital, advertising, art direction, and design.
  • Minimum 5 years as a proven team leader in the digital space.
  • Extensive experience with Adobe Creative Suite, command of Key Note
  • Solid experience with User Experience design (UX, interaction design, motion design, technology, and usability).
  • An understanding of technology platforms (Salesforce a plus).
  • Experience succeeding in a fast-paced growth environment involving time-sensitive, complex projects
  • Omni-channel experience a plus
  • Ability to travel up to 25-40% (weekends included), as needed

Other Requirements

  • Travel: up to 25-40% (weekends included), as needed
  • All applicants must provide a portfolio of relevant work samples. (via URL or PDF)


  • Based in Austin, TX -  relocation provided 

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.  Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. 

Nearest Major Market: Austin