Senior Executive, Marketing

Date: Sep 22, 2022

Location: Kuala Lumpur, Kuala Lumpur, MY, 50250

Company: Under Armour

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

The Senior Executive, Marketing will be responsible for the development and execution of the offline, online and social marketing plans across Malaysia for retail and wholesale channels to drive sales and enhance brand awareness while ensuring the brand image and positioning are consistent across the region. He/she will also be assisting in the evaluation of the effectiveness of marketing communication plans and any adjustments that are needed to these plans.

Essential Duties & Responsibilities

  • Generate design concepts and ideas for marketing campaigns and communication materials
  • Assist with all internal and external marketing campaigns, producing content and creativity for marketing projects and initiatives to enhance lead generation
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  • Monitor new market trends, business opportunities and market segments in the global and local landscape
  • Evaluate emerging technological changes for adaption of marketing activities
  • Analyze existing marketing collateral with a critical eye to Identify and improve current processes when needed
  • Initiate key brand campaigns on online and offline channels to drive brand awareness
  • Work closely with Retail/Wholesale Department to ensure key concepts are supported with comprehensive, commercial (KPI supported) marketing plans including consumer offers, in-store marketing packs
  • Work with the territories to localize and implement local retail marketing opportunities leveraging global or regional assets.
  • Manage and monitor marketing budget to align with business growth

Qualifications (Knowledge, Skills & Abilities)

  • Strong command of English (both speak and write) to work with stakeholders and create marketing content
  • Proficient in Microsoft Office (Excel and Project) and strong presentation skill
  • Proven track record of building, managing and maintaining healthy internal partner and client relationships
  • Demonstrated creative thinking and resilience as well as strong communication/negotiation skills to manage client demands
  • Strong project management skills: organize and manage multiple projects to meet quality/brand standards and deadlines
  • Willing to take on new challenges and resolve issues 
  • Demonstrates a strong passion for sports and the brand

Education And / Or Experience

  • Bachelor’s degree in a Business, Marketing and/or equivalent related field of education
  • 4 years of experience in marketing, preferably in a retail sports, fashion and apparel environment

Other Requirements

  • No relocation allowance


At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.  Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. 

Learn more about Under Armour’s COVID-19 response and Teammate vaccination policies here.