Sr. Director, Innovation Footwear Design

Date: Oct 7, 2021

Location: Portland, Oregon, US

Company: Under Armour

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

We are searching for a Senior Footwear Design Director to focus on and elevate UA performance footwear. The Senior Footwear Design Director will focus on Innovation but will also partner closely with Inline footwear design leadership; this role will provide opportunities to touch all parts of the brand and access to the latest technologies and innovations. This is an opportunity to be part of a great success story, as Under Armour builds and grows their Footwear legacy.

Essential Duties & Responsibilities


  • Create and lead the Footwear Innovation Design vision across all footwear product categories through collaboration with leadership in Footwear Product, Merchandising, Brand and other internal teams to ensure that Footwear Design Innovation is building a cohesive product strategy across multiple areas of the business.
  • Lead and drive the Footwear concept key looks, sample development, technical package, and storytelling around Footwear product.
  • Incorporate Consumer Insights within Footwear Design; capture athlete interviews and imagery that provide insights that benefit Footwear Design and keep Under Armour ahead of trend and in the know. 
  • Lead streamlining and publishing of footwear design relevant to consumer insight information to the cross-functional teams. Leverage partnerships with Category, Design and Brand Marketing to capture and bring these platforms to life. 
  • Lead research trend, silhouette, fabric and trim innovation to further enhance the footwear product and product development process.
  • Attract and build a great team, inspire and mentor a strong and unique team focused on creating innovative, brand-right, trend-right and fresh footwear across end-uses.
  • Manage team into calendar as they work closely with Development on the realization of product - refine and sharpen this model. 
  • Analyze existing calendar and work to bring big stories, fabric and trim innovation from Concept to Materials and Design ahead of calendar.
  • Analyze existing business strategy, communications, user research, visual design, and branding to inform the creative development of the project's conceptual and aesthetic approach
  • Analyze competitive landscape and user segmentation to develop a strong footwear product roadmap
  • Come to the table with a strong point of view on creative issues while still having an open ear to opinions and suggestions.
  • Manage financial budget for Footwear Innovation Design as per corporate goals.​​​​​​

Qualifications (Knowledge, Skills & Abilities)

  • A sincere and contagious passion for the Under Armour Brand and Footwear Design.
  • Prior experience working for a global company with a strong brand and distinct culture. 
  • Strategic taste level; ability to discern which brand extensions will hold up over time and protect the long-term value of the brand.
  • A strategic leader who can think long- term and across the enterprise showing strong business awareness, critical analysis, integration of information, and the ability to develop an action- oriented plan.
  • An authentic leader and partner; ability to lead by forming productive cross-functional relationships, showing respect for what the team has accomplished while bringing break-through thinking and solutions to improve the performance of the business.
  • An experienced leader with superior inspirational qualities who creates an atmosphere in which people work together enthusiastically and cooperatively to produce outstanding results; one who attracts top talent from outside the organization while developing strong teams within.
  • Innovative mindset, unafraid and inspired to bring something new to this space.
  • Experience working for either a start-up and/or high-growth organization is a plus.
  • Must have a strong working knowledge and practical understanding of most popular professional design programs, i.e., Illustrator, Photoshop and Quark.

Education And / Or Experience

  • B.A. in Footwear Design or Bachelor’s degree in Industrial Design
  • 15+ years’ experience

Other Requirements

  • Strong working knowledge of Adobe Illustrator and Photoshop.
  • Ability to travel 


  • Relocation provided

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.  Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.