Sr. Director, Site Reliability Engineering

Date: Sep 14, 2022

Location: Remote, US

Company: Under Armour

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

This is a key leadership position which will lead three key functions for global technology. 1. SRE (Site Reliability Engineering), 2. PSR (Performance Scalability and Reliability 3. Support (Key L1,L2 support for all Infrastructure supporting all towers in global technology team and all key engineering systems. The role is crucial to build 2 important functions which are critical part of any high performing Engineering systems. Role will build the SRE team to build productivity tools for engineering teams to increase agility (including but not limited to automation and dev ops tool chain) . These tools will start jumpstart ecomm acceleration. Team will also build critical tools to increase reliability of critical systems and services (e.g. proactive monitoring). Role will build PSR team to focus on systems uptime and scalability. Role will drive Holiday readiness program at Under Armour (not limited to holidays but year round), Automation of performance tests (part of CICD) and DR initiatives for Tier 1 systems. Both these functions are new and need a mind shift and culture change on how we do Engineering at Under Armour. This role will  transform the support functions. Role will define operational KPIs which are relevant to the Ecommerce and digital business, build and track dashboards and hold teams accountable for meeting the KPIs.

Essential Duties & Responsibilities

  • Develops and defines objectives, methodologies, and metrics for all Under Armour SRE, PSR and support initiatives.  
  • Define strategy and roadmaps and oversee the development of long-term plans and proposals to achieve business objectives.
  • Partners with the enterprise and software architecture function and program management function to ensure the SRE strategy and roadmaps align with the technology roadmaps for our corporate & teammate applications, product & supply chain, retail, ecommerce, martech and connected fitness technology towers.
  • Partners with other technology leaders to define an IT operating model that takes advantage of digital innovation across the enterprise.
  • Defines CICD pipeline, automation and other productivity tools to ensure Engineers are agile and productive, systems are reliable and scalable
  • Define KPIs for support (for infrastructure of all towers and all engineering cloud and on prem systems) to track system heartbeat and customer experience for all retail, warehouse and corporate functions.
  • Build the SRE and PSR teams and change the mindset and culture of Engineering operations to increase agility and reduce cost.
  • Change the mindset from being reactive to the production issues to be proactive so production system issues are resolved before any impact to customer experience
  • Ensures continuous alignment of project investments and initiatives with business strategy based on changing functional needs, resource capacity constraints, risk exposure, and interdependencies
  • Manages vendor relationships to ensure continuous innovation & support.
  • Manages relationship with managed service providers and ensure adherence to SLAs and overall quality.
  • Establishes paths to customer value for our licensed technology and looks for opportunities to sunset or replace underperforming solutions.
  • Optimize IT governance, priorities and decision-making processes as the business context and technology landscape changes in partnership with stakeholders
  • Develops and defines KPIs, objectives and targets for measuring and improving the quality, security, scalability, maintainability, cost and time to market of our existing new infrastructure and engineering services.
  • Owns the regular reviews of systems performance metrics with the IT leadership team and business stakeholders
  • Accountable for a high-performing global infrastructure & engineering operation. This include L1,2 support, Holiday readiness and disaster recovery drills, etc.
  • Drive standardization and centralization of technologies across the enterprise to capture long-term cost savings and operational improvements
  • Implement and maintain controls and monitoring procedures to ensure availability of critical systems, and minimal service interruptions.
  • Develops the next generation of technology leaders who are able to build strategic partnerships with internal and external stakeholders to move the business towards digitally enabled growth.
  • Develop and lead a high performing SRE, PSR and operations team to ensure the reliable delivery of IT services and operations.
  • Drive a collaborative culture that values technical depth, accountability, and customer service.
  • Partners with HR to hire, maintain and develop top talent and establish competitive infrastructure career paths.
  • Responsible for building a diverse and inclusive organization with a strong culture of accountability, collaboration, innovation and brand affinity

Qualifications (Knowledge, Skills & Abilities)

  • Highly knowledgeable of emerging technology and business trends and develops and executes an Engineering operations strategy that takes advantage of these trends, and collaborates with other business leaders to embed digital opportunities in business strategy
  • Deep understanding of the key financial drivers and dynamics related to growth and revenue goals.
  • Excellent presentation and communication skills, able to convey progress, risks and opportunities across the enterprise including the C-Suite and BOD
  • Excellent interpersonal and communication skills and proven ability to work effectively with all organizational levels on a global scale
  • Personnel development & management of a team
  • Ability to meet multiple deadlines and manage multiple ongoing projects
  • Ability to manage large IT budgets
  • Strong oral and written communication skills
  • Strong initiative, problem solving skills, and decision-making skills  
  • Deep functional knowledge of Holiday readiness  processes in a known retail (or equivalent) business is required.
  • Proven track record of defining KPIs, establishing dashboard, bringing cross-functional awareness and bye-in to support those KPIs
  • Implementations or major cross functional projects is required either in an implementation or business owner role.
  • Creates a culture within and across teams that promotes proactively identification of gaps and pursues opportunities to improve functional capabilities through system or process improvements.
  • Provides development opportunities for direct reports to expand skills and influence. Builds relationships with immediate team and across other IT and other business teams to drive cross functional synergies 10-10

Education And / Or Experience

  • Bachelor’s Degree in Information System Management, Computer Science, or a relevant business area preferred, but relevant professional experience will be considered. Master’s in Business Administration or Computer Science degree a plus.
  • Minimum 15 years of experience in technology leadership positions with an emphasis on operational services. Demonstrated knowledge of current and emerging technologies and the ability to apply those technologies to business needs.
  • Minimum 10 years of experience in supporting highly scalable and available systems in Direct to consumer or retail business.
  • Minimum 10 yrs of leadership experience leading teams
  • Minimum 5 years of experience with vendor management  

Other Requirements

Location: Home Office
Return To Work Designation: Fully Remote 
Travel: 10 – 15% as required 
Licenses/Certifications: ITIL Foundations, Agile training, PMP


  • No Relocation Provided 

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.  Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. 

Learn more about Under Armour’s COVID-19 response and Teammate vaccination policies here.

Nearest Major Market: Eugene