Manager, Digital Marketing

Date: Nov 26, 2021

Location: Seoul, KR, 6123

Company: Under Armour

Position Summary

The Digital Marketing manager will own and drive consumer-led marketing strategies and activations in all digital & social channels. The person plans and executes digital marketing strategies with creative mindset to connect with focused performer in Korea.

Essential Duties & Responsibilities

  • Plan and roll out integrated digital marketing plan upon key campaigns with a sense of creativity and consumer led insights
  • Optimize digital Media strategy for all product campaigns and creatives to drive consumer connection & conversion and evaluate the key metrics and media performance
  • Develop local contents and social activation to deliver locally relevant messages to build consumer connection in digital & social platforms
  • Develop and drive content strategy across all platforms, briefing and working with outside partners to bring concepts and big ideas to life   
  • Solid communication skills and attention detail to manage all creatives, deliver compelling and clear strategies and present insights
  • Manage development and distribution of social content strategies across all owned (FB, IG, YT etc.) / earned / paid / shared channels 
  • Work closely with creators, communities, and digital platforms for content and platform partnership to expand community and deepen engagement  
  • Coordinate with cross functional teams (e-commerce, sports marketing, communications, customer service and business units) to ensure alignment of content with company vision and support integrated campaigns   
  • Surface and analyze metrics around brand and industry content to deliver insights around content and community performance
  • Leverage social media technology tools to publish content, monitor conversations and listening topics, engage with fans and analyze performance  
  • Stay up to date on emerging trends, topics, conversations and the pulse of the community
  • Manage brand issue on social media

Education And / Or Experience

  • Bachelor’s degree with 7-12 years of marketing or related experiences 
  • 4+ years in digital / social marketing / media
  • Understanding of media execution and performance metrics
  • Excellent written/oral communication, presentation, editing, copywriting experience   
  • Constant curiosity to find new ways to approach creative and analytics problems  
  • Ability to be a part of a team, develop strong partnerships, and lead others to take actions
  • Responsibility and accountability with strong multi-tasking & project management skill required
  • Self-starter with proactive attitude with excellent communication skill required
  • High level of both verbal and written English communication is preferred