Sr. Professional, Category Marketing

Date: Nov 23, 2021

Location: Seoul, KR, 6123

Company: Under Armour

Position Summary

This role will drive UA’s key category marketing planning & executions, Run / Train / Basketball, with integrated marketing mix and x-function alignment across teams to ultimately drive brand and business. This position will be also charged of leading various consumer engagement activations to connect with local focused performers and make them experience UA Brand at multiple touch points.

Essential Duties & Responsibilities

  • Build integrated marketing plans for key categories, Run / Train / Basketball in accordance with consumer-centric approach under global strategy and guidance 
  • Develop and execute marketing strategies and actions of key category stories across multiple consumer touch points, briefing and working with internal/external team to bring concepts and big ideas to life  
  • Fully digest global strategies throughout GTM (go-to-market) process to deliver UA’s key innovations and category stories to local focused performers(FP)
  • Understand local FPs insights on key categories and apply on planning & execution with a creative & locally relevant approach
  • Develop/localize consumer facing messages of key products aligning with merchandising team
  • Plan and execute branded events and experiential activations to closely engage with local FPs 
  • Drive partnership or collaboration with different brands, media, influencers & creators to create brand hype around key categories/stories
  • Drive integration within marketing team by closing working with Retail, Digital & Sports MKTG functions
  • Cross alignment and collaboration with other business units including Retail, Merch & E-commerce
  • Keen on new marketing trends and monitor competition in sports / consumer industries
  • Work with various agencies & external partners to execute plans
  • Support brand marketing manager in managing category marketing budget to drive efficiency while creating impacts
  • Internal communications to UAK teammates on key highlights

Education And / Or Experience

  • Bachelor’s degree with 3-5 years of marketing or brand related experiences in consumer brands or agencies
  • 3+ years in brand marketing, strategic planning & experiential consumer activations
  • High level of understanding of consumer led brand/category marketing
  • Strong interpersonal skills and ability to collaborate effectively with team members across all departments
  • Constant curiosity to find new ways with a creative approach 
  • Responsibility and accountability with strong multi-tasking skills
  • Project management skill required
  • Self-starter with proactive attitude required
  • Excellent communications skills required
  • High level of both verbal and written English communication is preferred
  • Understanding of team sports and experience in sport related community preferred