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Copywriter, Categories

125979 Baltimore, Maryland
03/19/2020 Marketing
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Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.

Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.

We’re looking for people who do more than good work.
We’re looking for the Best in Every Game.

Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.
That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.
The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will.  Our goal is to Build A Great Team!  Will YOU…Protect This House?!

The Copywriter, Categories is a masterful storyteller on Under Armour’s Global Brand Team who is motivated and energized by the power of sport and training. The Copywriter’s creative work needs to carry the passion of our Team Sports consumer and the power to help inspire the very best in human performance.

The Copywriter is obsessed with athletes, attitude, and authenticity at every customer touchpoint, especially digital. This versatile storyteller is also driven and unrelenting in the face of the challenges that balancing big projects and tight deadlines bring.

Under the Creative Director, (Categories), the Copywriter, Categories creates the best expression of UA’s brand voice across all of Under Armour’s Category marketing and advertising content to attract, engage, and convert our target demographic, which we call the Focused Performer. This individual must be skilled with many kinds of writing, from campaign concepting to video scripting to social activation ideas to product copywriting, and beyond. This effort includes partnering with art directors, designers, and other writers to develop transformative storytelling executions and experiences that strengthen the brand’s emotional connection with the Focused Performer. Key collaboration in this role is the visibility it provides to the Global Copy Team to ensure cohesive storytelling across all channels/touchpoints.

Responsibilities:

  • Write,the development of on-brand copy and concepts (informed by our Brand Vision, Mission, and Values) across all digital, social, web, experiential, and print marketing platforms. This includes meeting with partners to align on marketing/creative strategy, as well as collaborating with creative and cross-functional partners.
  • Play a role in content strategy with Consumer Engagement and Marketing partners to ensure compelling, effective content is delivered to the Focused Performer.
  • Collaborate on presentations to pitch new concepts.

Education:

  • Bachelor’s Degree in Advertising, Writing, Marketing, or equivalent.

Experience:

  • Minimum of 2-4 years of communications and/or copywriting/content development experience.
  • Experience writing copy across digital channels and developing original campaign concepts are essential.

Qualifications:

  • Ability to create positioning and creative communications strategies based on seasonal big stories and transform those strategies into copy for all marketing vehicles.
  • Be an advocate for the brand and an expert on our products—translate that understanding into concepts and actionable sales materials/consumer experiences.
  • Commitment to build and maintain strong working relationships with internal and external partners.
  • Ability to think strategically, manage many tasks at once, and deliver high-quality output every time, on time.
  • Willingness to go the extra mile to get the work done and meet commitments made to others (reliability and accountability).

Critical Skills:

  • Excellent verbal, written, communication, and presentation skills.             
  • Excellent leadership, organizational, and collaboration skills.
  • Microsoft Office and Mac platform proficiency.

What do you need?

  • GET IT DONE – ACCOUNTABILITY Takes responsibility and ownership for own tasks, decisions and outcomes. Deliver consistent results and hits deadlines within the scope of the role.
  • FIND A BETTER WAY – CREATIVITY & INNOVATION   Demonstrates curiosity by asking questions about current practices and suggesting potential changes. Generates new ideas in team settings.
  • WIN TOGETHER – COLLABORATION Acknowledges own role and how it contributes to the common goals of the team. Builds trusting relationships with teammates and works with others in alignment with team goals.
  • THINK GLOBALLY – GLOBAL PERSPECTIVE Demonstrates understanding of local cultural practices. Displays interest in and appreciation for global perspectives. May apply cultural understanding to support other teammates in global business interactions.
  • MAKE THE RIGHT CALL – INTEGRITY AND ETHICS Acts in alignment with UA values and principles, encouraging other Teammates to do the same.

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.  Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. 

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