Skip Navigation

Under Armour Careers


Go-to-Market Lead

121290 Baltimore, Maryland
03/11/2019 Strategy
View Saved Jobs View Benefits Apply Later

Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.

Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.

We’re looking for people who do more than good work.
We’re looking for the Best in Every Game.

Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.
That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.
The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will.  Our goal is to Build A Great Team!  Will YOU…Protect This House?!


The Go-to-Market Lead will be part of the newly established go-to-market function reporting to Sr Mgr, GTM Process. The Lead, GTM Operations will be responsible for working with the regions, channels and functions across the organization to optimize product release and go-to-market across the organization. This role will support cross-functional execution against GTM strategies, through the development, optimization and consistent delivery against scalable processes and operational rhythms with providing streamlined communication and coordination across functional areas.


  • Responsible for understanding the end-to-end GTM process from concept to sell-through including all interdependencies cross-functionally and cross-regions
  • Work directly with the assigned GTM leads in Product Creation, Merchandising, Marketing, Regions, Channels, Planning, Supply Chain, Innovation, Consumer Insights, to convert the GTM strategies into cross-functional and global execution
  • Responsible for updating process documentation, creating templates, etc.
  • Support change management plans and new process implementation into functions and regions
  • Document actions & follow-up for GTM gates and key milestones
  • Support post-mortem sessions to discuss any recommendations for next season
  • Ad-hoc projects to support GTM function as needed


  • Proven cross functional business process and project management experience.
  • Outstanding people and relationship skills and ability to interact with different levels of a cross-functional, international organization, consultative and collaborative style.
  • Highly organized -ability to prioritize & meet multiple deadlines in compressed timeframe situations with attention to detail.
  • Good communication and presentation skills.
  • Pragmatic problem solver with a strategic process and solutions oriented mindset.
  • Excellent MS PowerPoint and Excel skills.

Education and/or Experience

  • Bachelor’s Degree or equivalent
  • 5+ years of global experience within Product, Marketing, Merchandising, Sales, Direct to Consumer, Planning, Operations, Strategy, Consulting for consumer goods.  Knowledge within multiple functions preferred

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.  Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. 

Sign Up For Job Alerts

Stay ready and on top with the latest career opportunities and UA news delivered right to your inbox.

Interested InSearch for a category and select one from the list of suggestions. Search for a location and select one from the list of suggestions. Finally, click “Add” to create your job alert.

  • Strategy, Baltimore, Maryland, United StatesRemove
  • Strategy, Swan Creek, Maryland, United StatesRemove