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Sr. PLM, Footwear - Golf & Lacrosse

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Sr. PLM, Footwear - Golf & Lacrosse




Baltimore, Maryland



Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

The Sr. Product Line Manager (Sr. PLM) for Footwear – Golf & Lacrosse will be given an opportunity to be part of a rapidly growing brand. This role will be responsible for creating the long-term strategic vision and plan for the UA Golf & Lacrosse Footwear businesses, with a sharp focus on building the most innovative, consumer-centric, regionally, account relevant product in the industry.  Daily work will revolve around managing the full product life cycle - from seasonal strategy and line planning, through design and development process, to production and delivery. In addition, research of global and domestic markets and cross-functional collaboration (global & regional merch, planning, brand, sports marketing, sales, etc.) will be expected to deliver a comprehensive GTM plan that results in global growth and market leadership.

Essential Duties & Responsibilities

  • Build and manage the Golf and Lacrosse FW businesses from concept to commercialization.  This is inclusive of, but not limited to writing briefs, managing integrity of all data, working collaboratively with design, development, materials, and costing to bring market-leading product to life on time and at cost, etc.
  • Be the expert on product, mine consumer insights, gather athlete feedback, and obsess fit & wear-test results.  Work with relevant partners to understand Global market, competitive trends, and opportunities for UA.  Pull all insight together to educate Product Team and ensure UA is leading in Golf and Lacrosse
  • Work across the company to influence Marketing, Sports Marketing, Merchandising, Sales, Key Accounts, Innovation and key Leaders to ensure clarity, support of the seasonal strategies, and ultimately a dialed in GTM execution
  • Build Global Industry relationships as the face of UA Golf FW.  Leverage relationships to ensure Global product assortment maximizes UA opportunity across Green Grass, Specialty, SG, and DTC channels – while simultaneously educating key partners across Licensees, Distributors, W/S Sales, etc., including presentations at key Industry events such as PGA Show
  • Create the strategic vision and plan for Golf and Lacrosse FW
  • Partner with Innovation to ensure Golf and Lacrosse FW strategy is clear and pipeline is built with robust consumer solutions
  • Serve as a mentor within the FW team – helping lead and grow the team

Qualifications (Knowledge, Skills & Abilities)

  • Ability to multi-task across product area’s and functions
  • Exceptional organizational skills and attention to detail
  • Experience developing, pricing strategies, assortment mix that supports Brand position by channel, sales tools and executing final product mix
  • Product marketing and Consumer insight experience
  • Proven experience in leading and managing a direct report.

Education And / Or Experience

  • Bachelor’s Degree
  • 5+ years of product line management experience

Other Requirements

  • Ability to travel domestically and internationally (5-10%)
  • Proficient in Microsoft Office Suite


Relocation provided

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.  Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. 



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