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Under Armour Careers


SVP, Global Sports Marketing

120212 Baltimore, Maryland
01/03/2019 Marketing
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Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.

Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.

We’re looking for people who do more than good work.
We’re looking for the Best in Every Game.

Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.
That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.
The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will.  Our goal is to Build A Great Team!  Will YOU…Protect This House?!


Under  Armour (NYSE: UAA) is brand united by a relentless drive to keep getting better. The athletes they serve want to take their game to the next level, and Under Armour gives them the edge to achieve it. Like the athletes who represent them including Steph Curry, Misty Copeland, and Dwayne “The Rock” Johnson, they’re resilient and hardworking, always innovating, never quitting. As soon as they reach the next level, they strive to go beyond it. They think like underdogs even when they’re hoisting trophies and winning medals, because they know that success today doesn’t guarantee success tomorrow. They remain humble and hungry.

As member of the University of Maryland football program, Kevin Plank grew frustrated with the heavy, sweat-soaked cotton T-shirts he and his teammates wore under their equipment. Knowing there had to be something better, Plank set out to create an alternative to the cotton T-shirt—one that could wick sweat and keep athletes cool, dry, and light. Upon graduation in 1996, Plank started to turn his idea into a reality and, as a result, transformed the way athletes dress.

With more than 22 years of providing athletes with the world’s most innovative performance apparel, footwear, and digital solutions to make them better, Plank now oversees a global company of 14,000 employees with total revenues of $5 Billion.

True to its vision, Under Armour inspires you with performance solutions you never knew you needed and can’t imagine living without…and they are just getting started.


Under Armour’s culture is fast-moving and always thirsty for continuing innovation. This founder-led company has enjoyed tremendous performance and brand success, and is now at the beginning of a turnaround that will make it stronger yet. Descriptors on culture include; Fast, Bold, Hungry, Thoughtful, Ready to learn, Innovative, Motivated. At Under Armour, it’s necessary to have an inclusive culture because differences in their backgrounds, lives, experiences, skill levels, and more only make their team stronger. They are proud of their culture and appreciate that it will evolve and improve, as the organization continues to scale.


Under Armour Makes you Better.

To inspire you with performance solutions you never knew you needed and can’t imagine living without.


•Enhance the global prominence of the Under Armour Brand.  Live it.  Breathe it.  Love it.

•Brand champion/leader with proven ability to balance priorities against Brand, revenue and relationships.

•Lead a global team of category and sports marketing leadership across multiple end-use categories (Football, Basketball, Baseball, Lacrosse, Golf, etc.) and divisions (Grassroots, College, and Pro).  Leadership will include both direct reports, and peer or indirect reports.

•Develop a powerful vision and road map for UA’s global sports marketing footprint.

•Cultivate and negotiate strategic relationships and ultimately, profitable deals, as it relates to athletes, leagues (MLB, NBA, NFL, PGA, EPL, etc.), and Olympic sports across every sport discipline UA is focused on, including Olympic governing bodies. 

•Own, develop, and manage a core strategy for Under Armour’s overall sports marketing business.

•Drive the strategy such that it is monetized and UA achieves increased financial value from each strategic relationship, and compliments the overall sport category focus for the Brand.

•Own and manage the sports marketing budget to support key initiatives in a manner that will maximize the growth of the brand, globally.

•Build long-term sports marketing strategy and athlete asset roadmap by category and region to enable UA’s growth plans.

•Proactively partner with internal executives and key stakeholders in Brand, Creative, Category Leadership, Sales, International, Connected Fitness, and Product to develop and implement the global sports marketing strategy.

•Drive global asset portfolio effectiveness and efficiency by setting up a clear measurement process to assess return on investment, and identify portfolio refinements and activation plan changes based on ROI assessment.

•Secure strategic fit of and cross-functional commitment to any new asset acquisitions and collaborate with relevant stakeholders to build effective asset activation plans.

•Build regional guidelines for relationship management and service levels to drive contract effectivity.

•Facilitate global sports marketing committee and collaborate cross-functionally with global and regional peers to achieve the above.


•BS degree in Marketing, Business Administration, General Management, or equivalent.

•MBA or JD is a plus.

•Established relationships at all levels, inclusive of the executive level in the sports marketing industry.

•Prior experience working for a global company with a strong, premium brand and a distinct culture.

•Experience working for either a startup or a high-growth organization is a plus.

•Experience conducting business and partnering with executives and staff in multiple global regions.

•A reputation for outstanding leadership, team building and recruiting.  Proven ability to attract top talent from outside the organization, while developing strong teams within.

•An ability to lead through influence by forming productive relationships cross-functionally with our leadership team.

•Significant executive presence, confidence and preparedness to be able to meet and negotiate with the highest level of sports executives and athletes in the world.

•Excellent presentation skills, inclusive of written and oral communications.

•Must be present:  this includes traveling to meet with assets, attending sporting events, meeting with coaches and athletic directors.  Extensive travel required for this position. 

•Strong quantitative skill set, numbers-driven, works well with data

•Position is based in Baltimore, MD.

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.  Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. 

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