Lead, Visual Merchandising

Date: Apr 19, 2024

Location: Amsterdam, NL, 1076 CM

Company: Under Armour

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.


Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.


Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.


If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

We are looking for an experienced Lead Visual Merchandiser to manage the product presentation of our Managed Spaces. This role will own Visual Merchandising in the “Go To Market” process, ensure a premium execution at retail and deliver the highest return on investment, partner with the merchandising, marketing and sales teams to deliver the vision of the “end in Mind and ensure the Brand stories are coming to life in an impactful manner. The role will partner with Store Design and Development on the store opening process.

Your Impact

  • Manage VM across Managed Spaces from early concept to “Retail Theatre”.
  • Work closely with the Merchandising, Marketing and Commerce teams to deliver the best product assortment that fits the perfect vision of the end in mind (Business right, Brand right)  
  • Adopt and adapt Global and EMEA Seasonal Directives to EMEA needs. Build content and manage external vendors to build local seasonal directives. 
  • Lead in country seasonal kick off.  Ensure all key spaces are set for product launches.   
  • Ensure in season standards and KPI’s are at the highest level.  Manage the relationship with country teams.    Report learning opportunities to District Managers, Marketing and Merchandising teams.
  • Lead VM in the space design and refits process:  Collaborate with store designers and project managers to influence the design, zoning of any new space or refit.  Ensure the consumer journey works in term of capacity, story telling and flow.     Balance “Brand” and “Commercial” moments.  
  • Use consumer-based knowledge to influence the zoning of the spaces.  Plan the space opening: lead country VM’s while they prepare plan o grams and store opening plans, brief the set up teams, train the store team to ensure standards will be met when the set up team will have left the space.
  • Post store opening, ensure in season flawless communication with partners: project manager, marketing manager, product ops.   
  • Conduct monthly reviews of KPI’s and photo reporting per spaces and ensure UA functions are set to follow up on actions.
  • Be a mentor to the instore VM’s.  Develop future generation of leaders.
  • Partner with the Training Manager to build seasonal store staff VM training. Facilitate in person training.   Evaluate store execution to define future training needs.


  • Bachelor degree in art or fashion
  • 8+ years of Visual Merchandising / Styling in a Premium Fashion Brand/ International Brand / Sport Brand.
  • Fluent in English.  Can comfortably navigate across cultures and in a complex matrix.
  • Superior presentation skills (Power point, Keynote).  Can speak to a large and diverse audience.
  • Demonstrate influencing skills to ensure key partners full “buy in”.
  • The candidate must demonstrate a high capacity to adapt to changes, dealing with ambiguity, be an extraordinary team player, be a sponge when comes to trends or industry evolution.
  • Team Player. Loves being part of a team, both leading and serving; demonstrated deep commitment to colleagues; highly effective in a matrix environment
  • Humble & Hungry.  Confidence without arrogance; driven to continually “up their game" regardless of prior successes
  • Unparalleled Integrity.  In good times and bad, lives the UA Way; takes ownership for mistakes; delivers tough messages directly; doesn’t “back-channel”
  • Action Oriented.  "Can do" and "does do" attitude; authentically engaged with people and situations
  • Accountable.  Commits to stretch goals and delivers; holds self and team to highest performance standards
  • “Gets” Under Armour.  Passionately embraces the challenge and effort to keep UA unique; committed to go the extra mile to build/protect the brand

Workplace Location

  • Location: This individual must reside within commuting distance from our Amsterdam office.
  • Return to Work Designation: Hybrid work (baseline of minimum 2 days a week in-office. 
  • Travel: 25% of the year


  • No relocation provided



Benefits & Perks

  • Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community.
  • Under Armour Merchandise Discounts
  • Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being. 
  • 38 hour working week
  • Hybrid work, a minimum of 2 days in the office
  • 28 days holiday
  • Teammate Resource groups e.g. Green Machine, Sustainability, LGBTQIA+, Women in Leading and Living, Balance for mental health and well being etc.
  • Human Performance Institute (Gym) on site
  • Local Language course when moving from abroad

Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.