LOVE ATHLETES
We believe in waking up every morning to make athletes legendary.
We put the focused performer, from the best of the best to the ones just getting started, at the center of everything we do.
We create fearlessly with the courage and conviction to defy convention.
We innovate by taking bold and smart risks.
We show up big where athletes train, compete, and recover.
CELEBRATE THE WINS
We believe our victories, big and small, bring us together as a team.
We celebrate our accomplishments, giving credit where it’s due.
We take time to have fun.
We channel past successes to inspire our next win.
STAND FOR EQUALITY
We believe sport is the great unifier.
We don’t sit on the sidelines; we speak up for fairness and equity.
We treat each other with respect.
We apply different perspectives in our work.
We come together as a force for good to serve the communities we represent.
ACT SUSTAINABLY
We believe our work is not just what we do but how we do it.
We work ethically and efficiently to perfect performance while reusing the Earth’s resources.
We seek out new information to develop lasting solutions.
We protect our planet for all who now play, and all who will play, on our only home field.
FIGHT ON TOGETHER
We believe strength is built through tackling adversity.
We act with an enterprise mindset in the best interest of the Brand.
We help each other overcome obstacles.
We act with integrity, have honest conversations and grow from our mistakes.
We approach challenges with positive intent and never quit.