Defines Us, Unites Us

Our values are an expression of who we are and how we work to make you better.

We Live Our Values.

Our values are the red thread that connects everything and everyone at Under Armour – from our brand to our athletes. It’s the how behind the what, and guides everything we do, every day.

We Live Our Values.

Our values are the red thread that connects everything and everyone at Under Armour – from our brand to our athletes. It’s the how behind the what, and guides everything we do, every day.

Our Values.

At the center of everything we do are our values. Our achievements need a guide, and these beliefs define what we do, how we do it, and why.

Our Values.

At the center of everything we do are our values. Our achievements need a guide, and these beliefs define what we do, how we do it, and why.

ACT SUSTAINABLY

We believe our work is not just what we do but how we do it.
We work ethically and efficiently to perfect performance while reusing the Earth’s resources.
We seek out new information to develop lasting solutions.
We protect our planet for all who now play, and all who will play, on our only home field.

CELEBRATE THE WINS

We believe our victories, big and small, bring us together as a team.
We celebrate our accomplishments, giving credit where it’s due.
We take time to have fun.
We channel past successes to inspire our next win.

FIGHT ON TOGETHER

We believe strength is built through tackling adversity.
We act with an enterprise mindset in the best interest of the Brand.
We help each other overcome obstacles.
We act with integrity, have honest conversations and grow from our mistakes.
We approach challenges with positive intent and never quit.

LOVE ATHLETES

We believe in waking up every morning to make athletes legendary.
We put the focused performer, from the best of the best to the ones just getting started, at the center of everything we do.
We create fearlessly with the courage and conviction to defy convention.
We innovate by taking bold and smart risks.
We show up big where athletes train, compete, and recover.

STAND FOR EQUALITY

We believe sport is the great unifier.
We don’t sit on the sidelines; we speak up for fairness and equity.
We treat each other with respect.
We apply different perspectives in our work.
We come together as a force for good to serve the communities we represent.

Talent Areas

Corporate

Design

Digital

Distribution

Retail

Life at UA Home

Mission & Values

Our Culture

Innovation

Learning & Development

Benefits

Talent Areas Home

Corporate

Design

Distribution

Retail

Digital

Students

Where We Live Home

North America

Europe

Latin America

Asia Pacific

Defines Us, Unites Us

We Live Our Values.

We Live Our Values.

Our Values.

Our Values.

ACT SUSTAINABLY

CELEBRATE THE WINS

FIGHT ON TOGETHER

LOVE ATHLETES

STAND FOR EQUALITY

Talent Areas