WHAT SETS US APART

Under Armour was born out of innovation. Our original compression technology in the 90s changed the performance apparel game forever. It wicked away sweat faster than anything out there, was skintight and kept athletes cool, dry and light. Today, innovation continues to be at the heart of everything we do at Under Armour. We are especially focused on performance-driven innovations that help solve problems athletes face in their journeys to compete. We have developed hundreds of patents for technology through the years designed to enable athletes to perform at the top of their game.

WHAT SETS US APART

Under Armour was born out of innovation. Our original compression technology in the 90s changed the performance apparel game forever. It wicked away sweat faster than anything out there, was skintight and kept athletes cool, dry and light. Today, innovation continues to be at the heart of everything we do at Under Armour. We are especially focused on performance-driven innovations that help solve problems athletes face in their journeys to compete. We have developed hundreds of patents for technology through the years designed to enable athletes to perform at the top of their game.

  • Beyond Whats Possible

     

     

    Innovation is not just in our product; it is in our culture and people. Our brand is strongest when our collective team is fully engaged and working together to support our athletes around the world. Having a diverse and committed workforce not only enhances our culture, it drives business success and helps us deliver more innovative products.

  • Beyond Whats Possible

    Innovation is not just in our product; it is in our culture and people. Our brand is strongest when our collective team is fully engaged and working together to support our athletes around the world. Having a diverse and committed workforce not only enhances our culture, it drives business success and helps us deliver more innovative products.

  • Digital Fitness

    Our state-of-the-art innovation labs at both our Baltimore and Portland campuses offer open, engaging spaces with world class capabilities. These tools, combined with the talented teammates who use them, enable us to explore concepts, build prototypes and test our process and product innovations. We work directly with athletes to capture their feedback and implement it across our products. From Mechanical Instrument Testing and Biomechanics, to Simulation, Field Testing and Consumer Insights, we have what it takes to make Athletes better!

  • Digital Fitness

    Our state-of-the-art innovation labs at both our Baltimore and Portland campuses offer open, engaging spaces with world class capabilities. These tools, combined with the talented teammates who use them, enable us to explore concepts, build prototypes and test our process and product innovations. We work directly with athletes to capture their feedback and implement it across our products. From Mechanical Instrument Testing and Biomechanics, to Simulation, Field Testing and Consumer Insights, we have what it takes to make Athletes better!

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