Sr. Director, Wholesales

Date: Mar 17, 2023

Location: Amsterdam, NL, 1076 CM

Company: Under Armour

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

We are looking for a dynamic leader to join our team and accelerate our Wholesale business across key accounts, buying groups and field accounts within the EMEA region. 
It is important that the successful individual can think creatively and possess an entrepreneurial mindset with the ability to engage all levels of the business. 

Essential Duties & Responsibilities

include but are not limited to the following:
•    Own and manage an account/country P&L and execute decision-making through cross functional importance
•    Develop and execute strategic plans through selected Wholesale partners aligned to the overall EMEA Commercial strategy including Identifying key partners within countries; design and execute strategic plan development; prepare opportunities aligned to the Under Armour target consumer etc.
•    Ensure Under Armour is executed across all WHLS environments/channels following our high standards – always striving for more.
•    Develop collaborative trade terms contracts linked to account strategic plans and marketplace/category and gender development
•    Lead and own a cross-functional team direction to enable a cohesive approach in driving a ‘one goal’ mindset 
•    Maintain strong End-2-End planning accuracy to support Under Armour’s in season and Long-Range Planning development 
•    Optimize and grow Managed Space opportunities across selected Wholesale partners 
•    Support the development of our DTC retail and Marketplace business across EMEA
•    Key contributor within EMEA commercial leadership structure

Qualifications (Knowledge, Skills & Abilities)

include but are not limited to the following:
•    People leadership skills, with demonstrated experience across a virtual organization of 40+ headcounts [direct accountability]
•    Be able to demonstrate solid Cross Functional department experience and leadership
•    Be an expert across the EMEA sporting goods industry – with a knowledge or existing relationship with key partners within each country [focus on UK, DE, ES, FR]
•    Solid understanding of Wholesale and Direct-To-Consumer business models and trends
•    Knowledge of Distributor Partner operating model
•    Superior presentation/computer skills
•    Fluent in business English [verbal and written], ideally conversational German, French and/or Spanish language skills in addition

Education And / Or Experience

•    University degree level education
•    Minimum of 13 years of sporting Industry experience within the EMEA region, with at least 10years experience ranging from Sr. Manager to Sr. Director level 
•    8+ years of management experience; including remote teams spread across multiple countries. 

Other Requirements

include but are not limited to the following:
•    Team Player. Loves being part of a team, both leading and serving; demonstrated deep commitment to colleagues and collaboration; highly effective in a matrix environment
•    Humble & Hungry.  Confidence without arrogance; driven to continually “up their game" regardless of prior successes
•    Unparalleled Integrity.  In good times and bad, lives the UA Way; takes ownership for mistakes; delivers tough messages directly; doesn’t “back-channel”
•    Action Oriented.  "Can do" and "does do" attitude; authentically engaged with people and situations
•    Accountable.  Commits to stretch goals and delivers; holds self and team to highest performance standards
•    “Gets” Under Armour.  Passionately embraces the challenge and effort to keep UA unique; committed to go the extra mile to build/protect the brand


No relocation provided 



Under Armour is an Equal Opportunity Employer and we are committed to diversity in the workplace. We encourage qualified diverse candidates to apply. Under Armour does not discriminate against any candidate on the basis of race, gender, disability, religion, national origin, age, or any other protected category. 


The collection and use of personal data about applicants for employment is essential for conducting the business administration and business operation of Under Armour, Inc. (“Under Armour”) and those of its subsidiaries and affiliates. Under Armour’s overseas subsidiaries in the European Economic Area collect personal data about applicants for employment and may transfer such personal data to Under Armour in the United States in accordance with the terms of its Data Privacy Policy. Full details of Under Armour’s Data Privacy Policy are available at Under Armour has certified that it complies with the EU-US Privacy Shield Framework Principles with respect to safeguarding and transferring personal data it receives about Under Armour employees in the European Union.  Further details about the Privacy Shield Framework and the list of certified companies are available at