Assistant PLM, Basketball Footwear

Date: Apr 11, 2024

Location: Baltimore, MD, US, 21230

Company: Under Armour

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.


Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.


Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.


If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

The APLM, Footwear – Basketball is responsible for building performance driven innovative product for the Basketball athlete. This product elevates the athlete to train at their best, perform and compete to their highest capacity and fully recover. This person will connect with the athlete, help execute and implement strategy, and build product to help make the Basketball athlete better.

Your Impact

  • Build the product line and help carry the process from concept to commercialization. Assist in building the brief and communicate the vision to cross-functional partners.  Work with design, development, and sourcing through the fit and development process to deliver great product that hits margin targets and the numbers
  • Data and systems management.  Oversee, manage, and ensure all systems + data are up to date and input on time
  • Develop business acumen. Partner with planners, merchandisers, sales, and PLM/DIRECTOR to develop strong understanding of the numbers.  An APLM should be able to analyze and articulate information around bookings, sales, and trends to inform future line plan decisions
  • Connect with the Athlete. Travel locally and regionally to work with, observe, and gain crucial athlete insights informing and influencing product
  • Be knowledgeable on the market landscape and the competition
  • Assist PLM to outline and manage seasonal business plans to include growth opportunity based on product range (styles/skus), price positioning, channel distribution, delivery launch and flow through
  • Work closely with PLM to understand how to creatively drive your business by building profitable, market right, consumer right product that is inline with department and company financial targets
  • Have detailed knowledge of the product in your category – keeping record of competition, account feedback, regional nuance with a growth mindset to take on new opportunities.
  • Understand and regularly utilize athlete and consumer feedback to benchmark our product and drive actionable insights for new product creation.
  • Work closely w/ your PLM team to present concepts for each season, drive excitement through storytelling and have a deep connection to the culture of the sport.
  • Assist in product category presentations internally and externally
  • Support your PLM by being pro-active and instrumental day in, day out as the team plans current season’s assortment and identifies future seasonal opportunities


  • Strong presentation, time management, collaboration and influencing skills. Team Player Attitude
  • Preferred experience managing Full Product Life Cycle
  • Strong Presentation and Collaboration skills
  • Experience mining consumer insights & translating into product solutions
  • Ability to multi-task across multiple seasons and milestones in a condensed and fast paced environment.
  • Exceptional organizational skills and attention to detail
  • Bachelor’s degree with typically 2 years of related experience or Masters degree without experience or typically 6 years of relevant experience without degree.
  • Product marketing and Consumer insight experience

Workplace Location

  • Location: This individual must reside within commuting distance from our Baltimore, Maryland office.
  • Return to Work Designation: Three (3) days week in-office, the remainder of work week remote. 
  • Travel: Domestic and international travel (5-10%)


  • No relocation provided

Base Compensation

$68,630.00 - $94,365.70 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

  • Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community.
  • Under Armour Merchandise Discounts
  • Competitive 401(k) plan matching.  
  • Maternity and Parental Leave for eligible and FMLA-eligible teammates
  • Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being. 


Want more details about benefits? Visit our page here

Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.

Nearest Major Market: Baltimore