SVP, E2E Planning & Go-To-Market

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

Purpose of Role

The Senior Vice President – E2E Planning & GTM is responsible for strategic planning, direction and overall performance of UA’s end to end inventory management operations & Go-to-Market process with a deep focus on End-to-End planning excellence.  

Responsibilities include developing and leading the implementation of the planning vision, strategy, technology, and tactics resulting in the transformation of the planning function to best-in-class Global E2E Planning.  As the GTM lead, this role will translate the organization’s product and consumer strategy to a plan that can be cascaded and executed by each function.  

This role is a critical and strategic role within the UA organization and the entire brand as it moves towards its consumer centric omni vision. This leader will work cross-functionally throughout UA to inspire a collaborative and supportive operating environment and be a consensus-builder who drives results.
 

Your Impact

E2E Planning:
- With close partnership with strategy and finance, translate LRP into seasonal targets that can drive global line architecture plans and capacity commitments from our factories.
- Lead and run the global Merch Financial Planning, Assortment and Pricing function with close partnership with the product and regional merchandising organization.
- Lead and manage the end-to-end demand planning team driving increased forecast accuracy leveraging and incorporating AI where applicable.
- Create, align, and communicate a rolling 24 month forecast and 18-month demand plan weekly while maintaining and optimizing statistical forecasting tools.
- Lead and manage the supply planning and material planning organization with close partnership with the sourcing team.
- Develop and drive the Global E2E Planning and Go-to-Market process and strategy (including ES&OP / E2E Business Planning and the Planning technology roadmap)
- Drive price optimization and promo analytics 
- Own the design and development of the DTC planning and GTM process ensuring processes are integrated end to end across our operating model.
- Drive demand, supply, merch assortment & materials plans to anticipate & forecast demand and ensure adequate supply of goods both seasonal & replenishment (i.e. auto-replenishment)
- Aggregate regional demands & actively participate in trade off discussions with regional MDs to balance supply & demand with clear understanding of regional needs & supply chain requirements. 
- Drive Core/AR product demand planning & ensure large accounts have popular items replenished on regular basis.
- Measure and analyze key metrics to determine corrective actions, and drive process continuous improvement. 
- Establish aligned global/regional metrics and KPIs including standard reports to drive cross functional communication and planning.
- Highlight planning performance as part of quarterly business review meetings and drive strategic decisions to improve accuracy and close gaps.
- Establish best practice for planning, including new process implementation, continuous improvement.
- Drive lead time reduction through better accuracy and visibility to increase responsiveness. 
- Leverage the full potential of the team by driving rigorous talent planning, investment in engagement and building highly effective teams.
- Innovation: Infuse thought leadership to continuously refine core competencies to be best in class

Inventory Strategy & Mgmt.
- Oversees global inventory management targets & metrics, ensure metrics are aligned both in pre-season planning & in season execution.
- Help define rules for inventory management & liquidation. 
- Vet demand plans against inventory levels
- Establish ABCD inventory metrics that are consistent across global and regional teams. 
- Establish guidelines for managing and defining excess including reservation requirements for different channels.
- Optimize safety stock metrics and week of supply requirements based on alignment on strategic focus by region/channel.
 

KPIs and Key Relationships

Key Performance Indicators

• Forecast accuracy.
• In stock %
• OTIF/Fill rate 
• Inventory metrics 
• Weeks of supply 
• Lead time
• SKU Productivity (Shared KPI with Product Organization) 
• Seasonal sales & merchandising plans accuracy and alignment

Key Relationships

• With Strategy teams: Understand vision and translate to executional plans
• With Finance: Supporting a 24-month rolling forecast, target by division gender at the right granularity.
• With Merchant teams: Developing global assortment that meets global financial targets; manage product lifecycle and pricing.
• With Product, Commercial and Marketing partners: to support and align on product and marketing strategy and drive go to market timelines and milestone. 
• Own Regional Planning partnering with regional sales and commercial teams to
  -Pre-season: ensure adequate regional input in merch assortment plans.
  -In season:  Review assignment of OTB dollars and confirm assignment meets financial targets, maintain monthly demand forecast & inventory mgmt. targets.
• With Distribution & Logistics:  Tracking inventory and optimizing parameters, lead times.
• With Supply chain partners to understand supply chain constraints to minimize disruption
• With IT: drive continuous technology improvements.
• With enterprise data management: drive AI and data governance

Qualifications

•    A seasoned industry leader in building highly effective teams for a global business with multiple channel experience 
•    Has directly managed Product Operations, Inventory Management, Merchandise/Pricing, Demand and Supply Planning  
•    Understands End to End Planning Process leveraging advanced technology.
•    Deep understanding of planning technologies such as Blue Yonder, Logility, O9 etc. Proven analytical skills and deep understanding of End-to-End Planning KPIs and reporting needs.
•    Effective communicator including presentations.
•    Strong management skills: ability to set objectives.
•    Ability to identify process opportunities and drive team to evolve current work approach.
•    Strong facilitation, collaboration, and coaching skills
•    Ability to drive engagement and excitement for team.
•    Minimum of 15 years relevant operations/planning experience in a fast-paced, product oriented, consumer-driven company, demonstrating proven career growth and increased responsibility
•    Experience managing large scale transformational projects across many functions.
•    Experience managing consultants, budgets and SOWs.
•    Seasoned change leader
•    Experience with a variety of go-to market models (wholesale, direct-to-consumer, retail, digital, etc.) in a matrixed organization.
•    Global industry experience (international) 
•    Proven experience in leading and managing a large team.
 

Workplace Location

• Location: This individual must reside within commuting distance from our global headquarters in Baltimore, MD.
• Work/Life Designation: Three days week in-office (Tu-Th), the remainder of work week remote. 
• Travel: Global and Domestic 

Benefits & Perks

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community.
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching.  
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being. 

Want more details about benefits? Visit our page here

Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.