Sr. PLM, Apparel - Graphics

Date: Jun 22, 2022

Location: Baltimore, MD, US, 21230

Company: Under Armour

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

The Sr. Product Line Manager (Sr. PLM) for Apparel – Graphics will be given an opportunity to be part of a rapidly growing brand.  The Sr. PLM, Apparel – Graphics is the critical leader, voice of the consumer & marketplace, negotiator, creative problem solver, planner and critical driver of the product execution strategy for Performance Essentials Graphics.  Passion, commitment, creativity, curiosity, collaboration and integrity are key traits to success in this role.  You are a critical player in the Product Creation process as well as the Go-To-Market process and your impact on the business will be immediately measurable.

Essential Duties & Responsibilities

  • Build and manage product from concept to commercialization
  • Drive the Product Creation process with Design, Merchandising, Product Development, Sourcing and Planning
  • Lead regular collaboration sessions with Regional teams to better understand the athlete/consumer as well as identify trends and market opportunities
  • Regularly conduct industry and competitive analysis to be the expert on the latest innovations, materials, price points, fabrication methods and color
  • Drive SKU productivity and profitability
  • Partner with Global Merchandising on creation of design brief, with final accountability for the brief
  • High profile and impactful communication is key internally as well as externally throughout the Product Creation and Go to Market process.
  • Collaborate, communicate, inspire, manage, mentor and foster a high performing team.
  • Strong presentation, time management, collaboration, communication and influencing skillsJS_8.1.1,JS_8.1.1.2,JS_8.1.1.3,JS_8.1.1.4,JS_8.1.3,JS_8.1.3.1,JS_8.1.3.2,JS_8.1.3.3,JS_8.1.3.4,JS_8.1.3.5,JS_8.2.1,JS_8.2.1.1,JS_8.2.1.2,JS_8.2.1.3,JS_8.2.1.4,JS_8.2.1.5,JS_8.2.2,JS_8.2.2.1,JS_8.2.2.2,JS_8.2.2.5,JS_8.2.3,JS_8.2.3.1,JS_8.2.3.2,JS_8.2.3.3,JS_8.2.3.4,JS_8.2.3.5,JS_8.2.5,JS_8.2.5.1,JS_8.2.5.2,JS_8.2.5.3,JS_8.2.5.4,JS_8.2.5.5,JS_8.2.5.6,JS_8.2.5.7,JS_8.3.3,JS_8.3.3.1,JS_8.3.3.2,JS_8.3.3.3,JS_8.3.3.5,JS_8.3.3.7,JS_8.3.4,JS_8.3.4.1,JS_8.3.4.2,JS_8.3.4.3,JS_8.3.4.4,JS_8.3.4.5,JS_8.3.4.6,JS_8.3.4.7,JS_8.3.4.8,JS_8.3.4.9,JS_8.3.5,JS_8.3.5.1,JS_8.3.5.2,JS_8.4.3,JS_8.4.3.1,JS_8.4.3.2,JS_8.4.3.3,JS_8.4.3.4,JS_8.4.3.5,JS_8.4.4,JS_8.4.4.1,JS_8.4.4.2,JS_8.4.4.3,JS_8.4.4.4,JS_8.4.4.5,JS_8.4.5,JS_8.4.5.1,JS_8.4.5.2,JS_8.4.5.3,JS_8.4.5.4,JS_8.4.5.5,JS_8.4.6,JS_8.4.6.1,JS_8.4.6.2,JS_8.4.6.3,JS_8.4.6.4,JS_8.4.6.5
  • Lead graphic tee content creation for all genders and sport categories
  • Develop multiple GTM & development cadences for delivering product to market in partnership with Global Merchandising, Product Operations, GTM and Product Development teams
  • Grow & scale capacities of dedicated APLM direct report

Qualifications (Knowledge, Skills & Abilities)

  • Ability to multi-task across categories and functions
  • Exceptional organizational skills and attention to detail
  • Experience developing, pricing strategies, assortment mix that supports Brand position by channel, sales tools and executing final product mix
  • Product marketing and Consumer insight experience
  • Proven experience in leading and managing a direct report. 

Education And / Or Experience

  • Bachelor’s Degree
  • 5+ years of product line management experience

Other Requirements

  • Location: This position is located in Baltimore,MD
  • Return to Work Designation: 3 days in office
  • Travel: Ability to travel domestically and internationally (5-10%)
  • Proficient in Microsoft Office Suite


  • Relocation provided

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.  Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. 

Learn more about Under Armour’s COVID-19 response and Teammate vaccination policies here.

Nearest Major Market: Baltimore