Sr. Professional, Account Marketing

Date: Sep 15, 2022

Location: Huixquilucan, México, MX, 52760

Company: Under Armour

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

Under Armour Mexico is seeking a talented Account Marketing - Sr. Professional. This role will be responsible for leading all marketing initiatives and 360 plans for up to 3 top wholesale accounts. The role works directly with account sales teams, extended account support teams, and cross-functional leaders to develop the account marketing strategy and plan aligned to account growth objectives, sales plans, and marketing goals. This role is also responsible for the execution of the plans in alignment with local Brand marketing and relations with the account’s marketing teams and agencies as needed. 

Essential Duties & Responsibilities

•    Develop a 12-18 month Account-Based Marketing strategy aligned with the overall brand strategy, taking into consideration the commercial goals. 
•    Securing alignment with customer needs, sales, and marketing objectives.
•    Implement marketing plans that accelerate the achievement of account team goals and that includes an integrated approach of both online and offline tactics such as live and virtual events, digital assets and campaigns, social/ paid media campaigns, email campaigns, content marketing campaigns, influencers strategy, etc
•    Manage account marketing budget and work with external agencies to execute campaigns and tactics
•    Collaborate with marketing and sales operations on developing the appropriate marketing metrics including visibility into marketing campaign results and measurement of campaign effectiveness, lead generation, opportunity creation, service adoption, pipeline contribution, and ROI of our marketing efforts within the account.
•    Develop custom messaging and assets as needed to drive the development of a custom 1:1 account marketing program that addresses specific customer challenges.
•    Work closely with the Brand  Marketing team to leverage best practice content and assets.

Qualifications (Knowledge, Skills & Abilities)

•    3+ years of B2B marketing experience supporting sales teams such as Field Marketing or Partner Marketing
•    At least 2 years of Account-Based experience working with large wholesale accounts
•    Proven experience developing an account marketing strategy and plan and landing tactics that move the strategy forward in a meaningful way
•    Ecom and digital marketing experience preferred 

Education And / Or Experience

•    Good written communications skills in both English and Spanish.
•    Highly organized, data-driven, and detail-oriented.
•    Thrives in a fast-paced environment with the ability to prioritize, pivot, and problem-solve.
•    Interested in building programs and processes from the ground up and comfortable in ambiguous environments.
•    A strong team player – comfortable and motivated working in a collaborative environment.
•    Strong negotiation skills – attention to detail.

Other Requirements

•    Location: Mexico City, DF.
•    Return To Work Designation: 2 FULL days a week in-office, the remainder of the work week remote. 
•    Travel: 15% of the year (mostly internal travel)
•    Licenses/Certifications: N/A

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.  Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. 

Learn more about Under Armour’s COVID-19 response and Teammate vaccination policies here.