Manager, Licensing, APAC

Date: Mar 29, 2024

Location: Shanghai, SH, CN, 200023

Company: Under Armour

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.


Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.


Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.


If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

Together with your line manager, this role will be responsible for managing and growing the license business across APAC with a focus on licensees in Mainland China.
The key task of this individual is to manage the seasonal creation process and approvals with our APAC licensees. Most of this individual’s task will be focused on concept, design & sample approval, and quarterly business reviews with these licensees. 
You will also be working with Global Product & Licensing teammates to ensure that our licensee partners are designing and creating products that are unique and innovative to the marketplace. Lastly, you are also in charge of ensuring licensees maintain Brand integrity.
Success in this role is defined by assisting in the creation of products that deliver newness, differentiation, and innovation while growing the licensee’s market share and royalty income.

Your Impact

  • Collaborating with external licensees on their seasonal strategy, line architecture and product design. You will be influencing their product design and architecture from concept to market.
  • Presenting licensee design documents (designs, protos, samples) to Global teammates and facilitating the design, sales and calendar discussions between Global teammates and licensing partners from concept to market.
  • Reviewing of seasonal protos, samples and strike off to ensure that products are uniquely designed and well made. You will assist your line manager in ensuring that products made are brand right from a fabric, graphics, and trim selection. Products must be commercially viable for the China market as well.
  • Seasonal calendar creation and management of milestone between Global, Regional, and external parties.
  • Conduct regular market trend research, consumer research, consumer insights testing, industry, and competitive analysis. Know the core consumer and where the competition plays at every price point.

You will support your line manager on quarterly business reviews with the licensees. These reviews will be focus on sales, inventory, in store product execution and tracking of royalty income for UA APAC


  • Candidate must have a good understanding of the apparel creation process (Fits, fabrics, and graphic techniques)
  • The preferred candidate should have category/merchandising experience from an outdoor brand and/or managed outerwear product before   
  • Demonstrated ability to delivery results in a deadline-driven, fast-paced environment, including the following skills: proactive; self-starter; team player
  • Fluent in English and Mandarin. Demonstrated ability to communicate verbally and in writing across departments, with peers and leadership in both English and Mandarin
  • Proficient at Microsoft tools, especially excel
  • Minimum 4-6 years of relevant experience in product creation, tech design, merchandising or Licensing

Workplace Location

  • Location: This individual must reside within commuting distance from our Shanghai office.

Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.