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Rookie Marketing Strategic- London Brand Marketing

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Rookie Marketing Strategic- London Brand Marketing




Amsterdam, North Holland



Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

Welcome for your chance to apply to the Under Armour Rookie Program! 

As an Under Armour Rookie you’ll be given a hands-on, self-driven project that makes a real business impact. Throughout the 11 months  you’ll work one-on-one with a mentor and have access to learning experiences, such as interactive Q&A sessions with our executives and professional development opportunities with our talent advisors. With our focus on cross-functional collaboration and global mindset, as a Rookie, you get to see how your work goes way beyond yourself.

Our Rookie Program will commence in Amsterdam in September 2021 through to July 2022. 

A few criteria notes: 

  • You must be based in Amsterdam for the duration of the program. 
  • You must hold an EU Citzenship.
  • Must be enrolled in a Study. 

Essential Duties & Responsibilities

This Rookie position will play a key role in shaping and executing how we show up for the consumer in London. They will help deliver consumer centric experiences built around the needs of the London Focused Performer, sitting within Marketing and working as part of a cross-functional team. Ultimately this role will help Under Armour become the brand of choice for Londoners.

Take a lead role in the creation and execution of seasonal initiatives & activations that drive brand energy, fuel consumer demand and strengthen our connection with London consumers.

 Understand the London Focused Performers’ life, mining for deep consumer insights that inform planning in the short and long term
Own activation of key partnerships in the city, including influencers, athletes, and events

Identify city-targeted opportunities through social, digital, other media
Drive measurement of impact in London with consumers

The ideal candidate must be:
  Passionate and knowledgeable about London culture and understand the nuances of sport within the city, including the people & energy points that are creating the culture
Understands and is immersed in sport, training, and the 24/7 lifestyle of being a Focused Performer
Experience managing relationships on behalf of a brand over an extended period of time
Curious and creative by nature, always looking for opportunities to develop a strategic, creative idea that can create excitement for a consumer
Agile-minded, ready to learn, proactive, and enjoys problem-solving on the fly!

Qualifications (Knowledge, Skills & Abilities)

Applicants with experience in broader marketing, sport, PR/events, digital/social, and creative industries welcome.

Education And / Or Experience

Other Requirements


No Relocation Provided

Under Armour is an Equal Opportunity Employer and we are committed to diversity in the workplace. We encourage qualified diverse candidates to apply. Under Armour does not discriminate against any candidate on the basis of race, gender, disability, religion, national origin, age, or any other protected category. 

The collection and use of personal data about applicants for employment is essential for conducting the business administration and business operation of Under Armour, Inc. (“Under Armour”) and those of its subsidiaries and affiliates. Under Armour’s overseas subsidiaries in the European Economic Area collect personal data about applicants for employment and may transfer such personal data to Under Armour in the United States in accordance with the terms of its Data Privacy Policy. Full details of Under Armour’s Data Privacy Policy are available at Under Armour has certified that it complies with the EU-US Privacy Shield Framework Principles with respect to safeguarding and transferring personal data it receives about Under Armour employees in the European Union.  Further details about the Privacy Shield Framework and the list of certified companies are available at



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