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Under Armour Careers


Salesforce Marketing Cloud Developer

126012 Baltimore, Maryland
05/07/2020 Technology
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Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.

Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.

We’re looking for people who do more than good work.
We’re looking for the Best in Every Game.

Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.
That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.
The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will.  Our goal is to Build A Great Team!  Will YOU…Protect This House?!


The Under Armour Global IT team is seeking a Sr. Software Developer. In this role, you will work with a team to strategically develop, maintain and guide the growth of the Salesforce Marketing Cloud (SFMC) platform for the enterprise. You will partner with colleagues from around the Enterprise to drive the strategic adoption of the platform, ensure business and customer value realization, and successfully manage the day-to-day technical development of data integrations, scalable Contact Builder attribute groups, SQL-based query automations, strategic data extracts, dynamic emails via Content Builder, and event-driven journeys via Journey Builder.


  • Participate in agile delivery activities such as design, estimating, retrospectives and continuous improvement
  • Use Contact Builder & data relationships to organize data
  • Manage support cases with Salesforce to ensure availability of the SFMC platform, providing on-call support to resolve application issues when necessary
  • Create SQL-based query activities for audience segmentation, reporting and data extracts
  • Email & Cloud Page Coding
    • Provide Front-end html and javascript & HTML coding in support of Cloud Pages; ideally, help move to template based emails
    • Code Ampscript in support of complex dynamic emails
  • Integrate with external systems both incoming and outgoing
    • Familiarity with SSJS + Automation Studio to make API calls
    • Experience in Automation Studio for file imports inclusive of encryption/decryption
  • Provide REST support for leveraging SFMC web service to:
    • Trigger communications, journeys, and automations
    • Transfer data into journeys and data extensions
    • Retrieve data from extract tables
    • Expand Travelers utilization of SFMC REST web service
  • Familiar with Salesforce connectors (marketing for service/SFCC cartridge)
  • Work with Predictive Intelligence / Einstein
    • Setup new algorithms
    • Guide developers on tagging
    • Troubleshooting
    • Product & Content Recommendations
  • Capture relevant technical and business requirements, analyzing inputs and creating Salesforce Marketing Cloud solution recommendations
  • Create, manage and present an actionable Blueprint that aligns a customer's business needs to the recommended Salesforce Marketing Cloud solution


  • 3 years or more hands-on experience designing and developing strategic solutions via Salesforce Marketing Cloud in a corporate environment
  • Salesforce Marketing Cloud Administrator experience (desired)
  • Proficiency with Salesforce Marketing Cloud development is desirable
    • Contact Builder relational data model configuration
    • SQL-based query activities for audience segmentation, reporting and data extracts
    • Designing and creating automations via Automation Studio
    • Content Builder dynamic email creation
    • REST support for leveraging Marketing Cloud web service to transfer data into journeys and data extensions
    • Build triggered sends, journeys, and automations
    • Landing page and web form creation via Cloud Pages
    • SMS Text campaigns via MobileConnect in Mobile Studio
  • Proficient is Ampscript, Javascript, HTML, and CSS
  • Strong client service and project management skills; in particular, must have the ability to communicate with both business and technical individuals effectively
  • Ability to rapidly learn technical and business concepts
  • Ability to provide technical leadership and guidance to team members
  • Ability to present technical concepts to technical and business audiences
  • Commitment to high quality work and timely deliverables
  • Proficient written and verbal communication skills
  • Keeps apprised of industry & digital trends as well as platform enhancements and applies this knowledge to business strategy
  • Validating solution components and provide solution walkthrough with stakeholders
  • Conducting solutions presentations and obtain customer acceptance to solution design

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.  Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. 

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