This is our mission statement:
We make all athletes better through passion, design, and the relentless pursuit of innovation.
But how we do that is the real Under Armour difference. Across the globe, we empower each other and our customers with our spirit and drive. We push every field forward by making good into better. It takes people at the top of their game, and those looking to reach it, to help us. And no matter where we are, we all work together. This is what truly drives us: our will.
Working with us means honoring this pledge:
I Will – Act like a global citizen.
Cross time zones and encourage the diverse multicultural energy and global ambition of our brand. Regardless of where you work or how much you travel, take action with an international mindset and a passion for bringing our message to all athletes everywhere.
I Will – Think like an entrepreneur.
You’re an OWNER of this Brand. Be accountable. We’re the underdog whose successes and failures rest fully on our own shoulders and are not separated by organizational charts or office locations. Nothing’s done until it’s DONE, DONE, DONE. And always, always, always be humble and stay hungry.
I Will – Create like an innovator.
Taking risks and failing is a part of striving for greatness and will truly lead us to making our defining product one day. But at every level and across every business, be ready to adjust and drive change, while maintaining the core attributes that define our brand’s culture.
I Will – Perform like a teammate.
UA is special…which means it’s not for everyone. The fast pace of the brand demands our respect, integrity, and transparency. And our ambitious goals require that we empower, support, challenge, and inspire our teammates to be great.