When it's time to get better, athletes train. And when they train, they need data. They need to see results. They need products that push as hard as they do. That's why we created connected fitness. Here, MapMyFitness, Endomondo, MyFitnessPal, and Under Armour combine to make digital technology that helps every athlete reach their goals.
One of our latest and greatest projects is the UA Record™ app. The first of its kind, this is a 24/7 connected health and fitness system. Users can track sleep, activity, nutrition and fitness all in the same place, and then get personalized insights to help them reach their goals.
In stores, online and on mobile, we see every touchpoint as another place to do more. To make data more informative. To make gear smarter. And to make innovation commonplace. All of that takes more than a village. It takes curious thinkers, creativity driven by design, and passion tempered by a willingness to learn. Our connected fitness team is filled with people from all walks of life who fit this description. They are humble, hungry, and live by the promise of "I Will."