Assistant Manager, Direct-To-Consumer Merchandising
Assistant Manager, Direct-To-Consumer Merchandising
Values & Innovation
At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.
Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.
Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.
If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.
Purpose of Role
The Assistant Manager, Direct-To-Consumer Merchandising is responsible for supporting the end-to-end merchandising execution of the full Under Armour portfolio across Direct-To-Consumer channels in Australia and New Zealand, including Men’s, Women’s, Youth, Footwear, and Accessories.
This role plays a key part in translating global strategy into locally relevant, commercial assortments, ensuring strong seasonal execution across e-commerce and brand retail, while balancing brand elevation, full-price sell-through, and inventory productivity in a highly competitive sporting goods market.
Your Impact
DTC Merchandising Strategy
- Support the organization’s merchandising strategies and plans for the Pacific Region (Australia and New Zealand).
DTC Assortment & Portfolio Management
- Support the development and execution of seasonal DTC assortments across all categories.
- Partner with APAC and Global teams to adapt line plans to local market needs, climate, sport participation, and channel strategy.
- Support execution of key launches and brand moments.
- Manage the product lifecycle across channels in coordination with the Retail and Wholesale Directors.Trading, Sales & Inventory Performance
- Monitor weekly and monthly sales, sell-through, margin, and inventory KPIs across the full DTC portfolio.
- Support trading decisions including reallocations, replenishment prioritization, depth optimization, and exit strategies.
- Work closely with Planning to identify risks and opportunities, particularly around product flow, seasonal transitions, and promotional intensity.
E-commerce & Retail Execution
- Support e-commerce merchandising execution, ensuring product flow, launch readiness, category structure, and storytelling align with seasonal priorities.
- Partner with Retail Operations and VM teams to deliver consistent and commercial in-store execution across brand stores.
- Ensure alignment between online and offline assortments while respecting channel-specific strategies and segmentation.
Cross-Functional Collaboration
- Work cross-functionally with Planning, Marketing, Merchandising, VM, Supply Chain, and Global Merchandising teams.
- Prepare performance recaps, insights, and post-season analysis to support continuous improvement.
Market, Consumer & Competitive Insight
- Track competitors with strong awareness of pricing, assortment breadth, and launch cadence.
- Provide insight into Australian consumer behavior across gender, age, and category, supporting more effective portfolio decisions.
- Participate in the seasonal buy for e-commerce, concept stores, and outlets according to assigned OTB budget; analyze and report on past seasonal performance, count efficiency, product sales mix, rate of sales, sizing performance, etc.
- Work with the Retail Operations team to optimize the seasonal buy for the retail channel in close collaboration with Merchandising and VM.
- Conduct detailed sales, sell-through, inventory, and margin analysis to drive merchandising plans and boost sales.
- Support promotion strategy and calendar in close partnership with Planning, Retail, E-commerce, and Marketing teams.
- Ideate and strategize appropriate action plans with cross-functional partners to maximize sales and inventory productivity, including making recommendations on promotions to manage inventory and capitalize on key consumer moments.
Qualifications
- 3–5 years of experience in Direct-To-Consumer merchandising, buying, or planning, ideally within sportswear, footwear, or multi-category brands.
- Experience managing or supporting multi-category portfolios is strongly preferred.
Exposure to e-commerce merchandising and mono-brand retail environment - Strong brand-building orientation, with the ability to translate Under Armour’s global brand vision, performance positioning, and storytelling into compelling DTC assortments and executions.
- Strong commercial and analytical skills with the ability to manage portfolio-level complexity.
- Confident working across multiple categories with different lifecycles (apparel vs. footwear).
- High attention to detail and strong execution discipline.
- Clear communicator able to collaborate with local and global stakeholders.
- Advanced Excel skills (comfortable with VLOOKUPs / pivot tables)
- Background with SAP preferred
- Experience with report writing and data analytics tools
Relocation
- No relocation provided
Our Commitment to Equal Opportunity
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via candidateaccommodations@underarmour.com.
Alexandria, NSW, AU, 2015