Brand Marketing Strategic Intern - Rookie Program 2024

Date: May 14, 2024

Location: Amsterdam, NL, 1076 CM

Company: Under Armour

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.


Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.


Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.


If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

The Rookie Program

Do you have what it takes to make an impact?!  Join the Under Armour Rookie (internship) Program: 

  • Start date 2nd of September ‘24 until 31st of January ‘25


In order to be eligible for an internship you must be: 

  •     Enrolled in a study for the entire duration of the program (full 5 months) AND be an EU citizen passport holder OR a Non-EU Citizen studying in the Netherlands.


At Under Armour, we're looking for fearless Rookies who are ready to take on a challenge! As a company dedicated to making athletes better, our ultimate goal is to inspire you with performance solutions that you never knew you needed but can't imagine living without. As an Under Armour intern, you'll have the opportunity to play a crucial role in bringing our mission and vision to life through a hands-on project that challenges you to develop new skills and push boundaries. This strategic project will test your skills and help you challenge the status quo, making a real business impact during your 5-month internship." 
Alongside this project, you'll work closely with a mentor and cross-functional teams, gaining valuable global exposure and collaborating with talented professionals from across the company. With access to executive Q&A sessions and personalized guidance from our talent advisors, you'll be well-equipped to tackle any challenge that comes your way. 
At Under Armour, we believe that an intern's experience should be enriched beyond their job responsibilities. That's why our interns get unparalleled Go-To-Market exposure and learn how our innovative products transition from development to sales and ultimately into the market. 
Our internship program is designed to provide a holistic understanding of the Under Armour brand. Through in-person and online training, you'll have a deep dive into our values, expand your horizons, and connect with a powerful network of professionals worldwide through our career coaching platform. 
As a member of our team, you will have the opportunity to participate in our Teammate Resource Groups, where you can share experiences, build relationships, and grow as a team. You will also step inside the exciting world of retail and explore the fast-paced environment that keeps our customers coming back for more.

Your Impact

  • Run key meetings  for the  EMEA Athlete Marketing plan for our EMEA Roster including Elite athletes, Train, Teamsports and Run Ambassadors, Trainers, Gym network.
  • Collect feedback from key shakeholders using analytics measurement tools and campaign reports and establish key target metrics and ways of measuring success
  • Connect cross functionally, outline gates, dates and key cross functional deliverables across GTM process
  • Contribute to the development and implementation of Evergreen Athlete Content Pages (creation and refresh of existing campaigns) on Ecom
  • Collaborate with key stakeholders to synthesize market and consumer needs and support the cross-functional marketing team prioritize the Athlete Marketing activation plan


  • Passionate and knowledgeable about youth sports culture and understands the nuances of Teamsports specifically Football, within the city, including the people & energy points that are creating the culture
  • Understands and is immersed in sport, training, and the 24/7 lifestyle of Teamsports athlete
  • Curious and creative by nature, always looking for opportunities to develop a strategic, creative idea that can create excitement for a consumer and our athletes
  • Agile-minded, multitasking skills, ready to learn, strong communicator and eager to contribute to the team success
  • Enjoys problem-solving on the fly and a willingness to think about “why” to build consumer centric strategies
  • Rookie should also be well-organized, fluency in English with excellent verbal and written communication skills
  • Passion for the Under Armour brand and sports in general

Education and Experience

Student of Bachelor/Master Degree or equivalent within Business Administration, Marketing or a related degree program



Benefits & Perks

  • 750 euro gross monthly allowance 
  • Health and Wellness Benefits - free classpass membership 
  • Merchandising Discount 
  • Access to Under Armour's HPI (Gym). 
  • 38 hours workweek. 
  • And more! 

Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.