Creative Director
Date: Aug 30, 2024
Location: Amsterdam, NL, 1076 CM
Company: Under Armour
Values & Innovation
At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.
Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.
Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.
If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.
Purpose of Role
The Creative Director (CD), EMEA will drive senior and creative excellence for the region through brand consistency from Global to Region through visual, tonal, and content creation. The CD will drive the creative reputation of the Brand both internally and externally through consistently out-performing expectations with disruptive, contemporary, and effective creative solutions. The Creative Director is the standard bearer leading the team to new reputational heights, creating an environment that encourages risk, supports disruption of the status quo and advocates story-doing. This leadership footprint needs to be visible globally – with active, participatory relationships with internal and external creatives in America’s EMEA, and APAC.
The CD will also be responsible for managing the relationship work and output of our regional network of agencies. Specifically, the CD will oversee the output of visual content creators and creatives across all media. They will provide support and guidance to the channel Marketing, ecomm and retail experience team in enhancing and improving performance. Additionally, the CD will partner with the corporate communication and go-to-market teams to ensure on-brand messaging and approach.
The CD will also decide the team’s formation, ensuring we get the most out of the skills in the function. Momentum, positivity, and the courage it takes to consistently defy convention are the responsibilities of the CD as we look to build a motivated, relentless, and highly talented team.
Your Impact
- Full responsibility over Brand and Seasonal Creative in our DTC, wholesale and OMNI channels across the region
- Utilize regional and global data to elevate consumer experiences through art and copy
- Collaborate with global creative/marketing/ops teams to ensure regional creative/marketing/ops alignment
- Work collaboratively with the VP, Creative Global, Senior Director, Marketing EMEA, agency partners, external resources, copy, category partners to produce brand relevant designs and consumer experiences that reflect and elevate brand’s DNA and standards
- Lead regional teams and influence global team on brand creative excellence and current/future design trends
Qualifications
- Bachelor of Fine Arts, with MFA a plus
- Must have 10+ years as part of an agency/in-house creative team
- A minimum of 10 years of relevant Graphic Design, Copy Writing, and/or Art Direction experience
- Minimum of 5 years of experience leading a multi-disciplinary team, such as edit, copy, content creation
- Demonstrated success in developing and delivering compelling creative pitches, effectively selling ideas to executives and stakeholders, with a proven winning track record
- Extensive experience in direct collaboration and communication with Regional Marketing partners, as well as internal and external Executive stakeholders
- Demonstrated expertise in leveraging creative technology and innovation to consistently deliver groundbreaking achievements including experience with emerging technologies
- Expert in crafting compelling narratives across editorial and social platforms, showcasing a talent for engaging storytelling
- Showcases effective creative writing skills, seamlessly applying them to craft engaging storytelling across various multimedia platforms with precision and impact
- Proven leadership in delivering award-winning initiatives acclaimed within both the Creative and Sports Industry realms
- Proven experience in leading and directing agencies, adeptly negotiating creative solutions to align with Brand Voice, Identity, and Strategy objectives
- Creatively directs, leads, and oversees work within cross-functional teams, ensuring seamless alignment with established objectives and standards
- Demonstrated working knowledge and experience within the EMEA region with deep understanding of the local markets and consumer
- Possesses a presentation and communication style characterized by clarity, conciseness, and thoughtfulness, with the capability to effectively convey new insights to both small and large groups
- Enable and ensure creative teams develop a deep understanding of consumer needs, behaviors, and motivations across different categories, occasions, and channels
- Proficient in both writing and interpreting creative briefs, ensuring clear communication and alignment of creative vision
- Demonstrates thoughtful and considerate leadership skills, fostering a supportive and collaborative environment
- Clearly articulate the creative standards and objectives to ensure universal understanding among all team members
- Master of Adobe Creative Suite
- Proficient skills in Keynote, PPT, or related presentation platform
Workplace Location
- Location: Amsterdam
- Return To Work Designation: Hybrid work from home, with a minimum of 2 – 3 days in the office
- Travel: Frequent travel in market for creation/production, account visits, and brand activations.
Relocation
- No relocation provided
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Benefits & Perks
- Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community.
- Under Armour Merchandise Discounts
- Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being.
- 38 hour working week
- Hybrid work, a minimum of 2 days in the office
- 28 days holiday
- Teammate Resource groups e.g. Green Machine, Sustainability, LGBTQIA+, Women in Leading and Living, Balance for mental health and wellbeing etc.
- Human Performance Institute (Gym) on site
- Local Language course when moving from abroad
Our Commitment to Diversity
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.