Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

The Rookie Program 

Do you have what it takes to make an impact?

Join the Under Armour Rookie Program Internship: 1 September 2026 – 30 June 2027

We are looking for fearless students who are ready to take on a challenge.  

The Under Armour Rookie Program Internship is designed to give you the opportunity to learn, grow, and work on real business challenges. As a Rookie, you will be trusted with a strategic project that challenges you to think critically, collaborate cross‑functionally, and create impact.

What Will You Experience?

Throughout the internship, you will gain a holistic understanding of how a global sports brand operates, combining business exposure, structured learning, and real‑world application:  

• Strategic project ownership
• Go-To-Market, Commercial, Retail, and Sports exposure
• Mentorship and guidance by industry experts
• Cross-functional and international collaboration
• Development opportunities, workshops, and fun internal events

Beyond The Role: Community & Culture

At Under Armour, we believe your experience should go beyond your desk. As a Rookie, you will be part of a broader community and have opportunities to:  

• Take part in UA Give Back Volunteer Days to support local community initiatives 

• Participate in sporting and social events

• Engage with our Teammate Resource Groups 

• Celebrate key milestones!

Are You The Next Rookie?

• Enrolled in a Dutch college or university (Bachelor’s or Master’s) for the full duration of the internship (September 2026 – June 2027)
• Hold EU citizenship, OR are a non‑EU student studying in the Netherlands
• Internship is a mandatory part of your curriculum
• Humble and hungry, with a strong willingness to learn

As a DTC Merchandising Rookie:

The DTC Merchandising Rookie (Direct-to-consumer) will support the Amsterdam‑based DTC Merchandising team in strengthening Under Armour’s digital and physical consumer experience. This role plays a key part in premiumizing the DTC channel by supporting assortment execution, seasonal storytelling, and merchandising initiatives that bring the brand to life through online and owned & operated stores. Through a combination of day‑to‑day operational support and a strategic project, the Rookie will gain end‑to‑end exposure to how a global performance brand plans, merchandises, and executes its DTC business.

Your Impact

Strategic Project: Premiumizing the DTC Channel

• Support a strategic project focused on elevating the DTC consumer experience through optimized merchandising, storytelling, and category presentation
• Analyze current DTC merchandising performance and identify opportunities to enhance navigation, product visibility, and premium feel
• Partner cross‑functionally with Retail, Digital, Marketing, and Planning to support aligned execution

Day-to-Day Responsibilities

• Support seasonal DTC assortment setup across key product categories
• Assist with on site & in store merchandising execution including product launches, key stories, navigation updates, and brand moments
• Perform basic performance analysis (sell‑through, product visibility, category performance) to inform merchandising decisions
• Coordinate with cross‑functional teams to ensure timely and accurate execution of merchandising updates

Qualifications

Profile

• Currently enrolled in a Bachelor’s or Master’s degree (e.g. Business, Fashion, Retail, Marketing, or related field) for the full duration of the Rookie Program
• Strong interest in DTC, e‑commerce, merchandising, and consumer experience

Skills & Attributes

• Analytical mindset with attention to detail
• Strong organizational and communication skills
• Comfortable working with data and digital tools; Excel skills are a plus
• Curious, proactive, and eager to learn in a fast‑paced environment
• Passion for sport, athletics, and brand storytelling

Workplace Location

• Location: Amsterdam
• Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week. 

Relocation

No relocation provided

Benefits & Perks

• Under Armour Merchandise Discounts
• Human Performance Institute (Gym) on site at the office
• 750 euro gross monthly allowance  
• Health and Wellness allowance (50 euro net monthly) OR Classpass membership  
• NS Business Card
• Paid time off
• Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community.
• Teammate Resource groups e.g. Green Machine, Sustainability, LGBTQIA+, Women in Leading and Living, Balance for mental health and wellbeing etc. 

#LI-Hybrid 

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via candidateaccommodations@underarmour.com.