Intern, GTM (Go to Market)

Date: May 13, 2023

Location: Amsterdam, NL, 1076 CM

Company: Under Armour

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

Do you have what it takes to make an impact?  Join the Under Armour Rookie (internship) Program: 
    • Start date 1st of September 2023 until 31st of January 2024

In order to be eligible for an internship you must be: 
    • Enrolled in a study for the entire duration of the program (full 5 months) AND be an EU citizen passport holder OR a Non-EU Citizen studying in the Netherlands.

At Under Armour, we're looking for fearless Rookies who are ready to take on a challenge! As a company dedicated to making athletes better, our ultimate goal is to inspire you with performance solutions that you never knew you needed but can't imagine living without. As an Under Armour intern, you'll have the opportunity to play a crucial role in bringing our mission and vision to life through a hands-on project that challenges you to develop new skills and push boundaries. This strategic project will test your skills and help you challenge the status quo, making a real business impact during your 5-month internship." 
 Alongside this project, you'll work closely with a mentor and cross-functional teams, gaining valuable global exposure and collaborating with talented professionals from across the company. With access to executive Q&A sessions and personalized guidance from our talent advisors, you'll be well-equipped to tackle any challenge that comes your way. 
At Under Armour, we believe that an intern's experience should be enriched beyond their job responsibilities. That's why our interns get unparalleled Go-To-Market exposure and learn how our innovative products transition from development to sales and ultimately into the market. 
Our internship program is designed to provide a holistic understanding of the Under Armour brand. Through in-person and online training, you'll have a deep dive into our values, expand your horizons, and connect with a powerful network of professionals worldwide through our career coaching platform. 
As a member of our team, you will have the opportunity to participate in our Teammate Resource Groups, where you can share experiences, build relationships, and grow as a team. You will also step inside the exciting world of retail and explore the fast-paced environment that keeps our customers coming back for more.

Essential Duties & Responsibilities

Drive frictionless Account, Partner and Teammate experience throughout the Commercial Touch Point Sell-in period in the Amsterdam office, focusing on the sample process and showroom readiness for execution during sell-in. To ensure these touch points are elevated with digital technology, utilizing VRP, Trasix, RFID, SharePoint and new technology to ensure our commercial touch points are premium. Be an advocate for digital technology that can enhance the sell-in period and drive adaption to new digital features that will elevate the overall experience and efficiency. 

  • Management of sample process from intake to CTP3 Sell-in
  • Manage and advise Rookies when supporting the sample process during Sell-in
  • Work cross-functionally with Commercial, Visual Merchandising, Merch and Supply Chain
  • Elevate sample process and tools utilizing digital tools (Trasix&VRP)
  • Support Digital Commercial Transformation during CTP3 Sell-in

Qualifications (Knowledge, Skills & Abilities)

  • Communication Skills
  • Experience in Excel, PowerPoint, SharePoint
  • Digital focused and ambitious to explore and test new technologies (VRP)
  • Agility, able to troubleshoot issues and adjust if needed

Education And / Or Experience

  • Business/Communications 

Application process

The interview process has started, a reply may take slightly longer. Once you've successfully entered the interview process you can expect to have: 
    • 1 virtual interview with a member of our Talent Acquisition team
    • 1 interview at the Amsterdam Office with the hiring manager of this position. 


Benefits of being a Rookie at Under Armour:

  • 750 euro gross monthly allowance
  • Health and Wellness Benefits - free ClassPass membership
  • Merchandising Discount
  • Access to Under Armour's HPI (Gym).
  • 38 hours workweek. 
  • And more!



Under Armour is an Equal Opportunity Employer and we are committed to diversity in the workplace. We encourage qualified diverse candidates to apply. Under Armour does not discriminate against any candidate on the basis of race, gender, disability, religion, national origin, age, or any other protected category. 


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