Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

The Rookie Program 

Do you have what it takes to make an impact?

Join the Under Armour Rookie Program Internship: 1 September 2026 – 30 June 2027

We are looking for fearless students who are ready to take on a challenge.  

The Under Armour Rookie Program Internship is designed to give you the opportunity to learn, grow, and work on real business challenges. As a Rookie, you will be trusted with a strategic project that challenges you to think critically, collaborate cross‑functionally, and create impact.

What Will You Experience?

Throughout the internship, you will gain a holistic understanding of how a global sports brand operates, combining business exposure, structured learning, and real‑world application:  

• Strategic project ownership
• Go-To-Market, Commercial, Retail, and Sports exposure
• Mentorship and guidance by industry experts
• Cross-functional and international collaboration
• Development opportunities, workshops, and fun internal events

Beyond The Role: Community & Culture

At Under Armour, we believe your experience should go beyond your desk. As a Rookie, you will be part of a broader community and have opportunities to:  

• Take part in UA Give Back Volunteer Days to support local community initiatives 

• Participate in sporting and social events

• Engage with our Teammate Resource Groups 

• Celebrate key milestones!

Are You The Next Rookie?

• Enrolled in a Dutch college or university (Bachelor’s or Master’s) for the full duration of the internship (September 2026 – June 2027)
• Hold EU citizenship, OR are a non‑EU student studying in the Netherlands
• Internship is a mandatory part of your curriculum
• Humble and hungry, with a strong willingness to learn

As a Marketing Rookie:

You will support the team in strengthening Under Armour’s brand presence across 30+ international markets. This role sits at the heart of a highly cross functional environment. You will connect with other Marketing functions, E commerce, Sales, Merchandising, and Planning, ensuring our partners have the tools, insights, and support they need to deliver premium, consistent, and locally relevant brand execution. Your work will directly influence how Under Armour shows up in diverse markets, cultures, and retail landscapes.

Your Impact

You will take ownership of a strategic project focused on analysing and elevating distributor marketing performance across 12 key EMEA partners.

Your work will:
•    Evaluate the maturity, consistency, and effectiveness of distributor marketing across the region
•    Identify common success drivers and scale best practices from the top 4 partners to the full distributor network
•    Strengthen seasonal campaign planning, ambassador/athlete roster optimization, and build repeatable frameworks for execution
•    Drive stronger alignment and higher quality in store and online activations, ultimately improving sell through

Alongside this strategic project, you will support the team on a day to day basis. Including preparing, tracking and evaluating seasonal marketing activations. Giving you hands on experience with real time business performance.

Qualifications

• Currently enrolled in a Bachelor’s or Master’s program in Marketing, Business, or a related field
• Organized, proactive, and comfortable taking ownership of tasks
• Strong analytical mindset with the ability to translate data into actionable insights
• Eager to learn, collaborate, and contribute within a fast‑paced, international environment
• Passion for sport, brand building, and consumer‑centric marketing is a strong advantage

Workplace Location

• Location: Amsterdam
• Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week. 

Relocation

No relocation provided

Benefits and Perks

• Under Armour Merchandise Discounts
• Human Performance Institute (Gym) on site at the office
• 750 euro gross monthly allowance  
• Health and Wellness allowance (50 euro net monthly) OR Classpass membership  
• NS Business Card
• Paid time off
• Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community.
• Teammate Resource groups e.g. Green Machine, Sustainability, LGBTQIA+, Women in Leading and Living, Balance for mental health and wellbeing etc. 

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via candidateaccommodations@underarmour.com.