Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

The Rookie Program 

Do you have what it takes to make an impact?

Join the Under Armour Rookie Program Internship: 1 September 2026 – 30 June 2027

We are looking for fearless students who are ready to take on a challenge.  

The Under Armour Rookie Program Internship is designed to give you the opportunity to learn, grow, and work on real business challenges. As a Rookie, you will be trusted with a strategic project that challenges you to think critically, collaborate cross‑functionally, and create impact.

What Will You Experience?

Throughout the internship, you will gain a holistic understanding of how a global sports brand operates, combining business exposure, structured learning, and real‑world application:  

• Strategic project ownership
• Go-To-Market, Commercial, Retail, and Sports exposure
• Mentorship and guidance by industry experts
• Cross-functional and international collaboration
• Development opportunities, workshops, and fun internal events

Beyond The Role: Community & Culture

At Under Armour, we believe your experience should go beyond your desk. As a Rookie, you will be part of a broader community and have opportunities to:  

• Take part in UA Give Back Volunteer Days to support local community initiatives 

• Participate in sporting and social events

• Engage with our Teammate Resource Groups 

• Celebrate key milestones!

Are You The Next Rookie?

• Enrolled in a Dutch college or university (Bachelor’s or Master’s) for the full duration of the internship (September 2026 – June 2027)
• Hold EU citizenship, OR are a non‑EU student studying in the Netherlands
• Internship is a mandatory part of your curriculum
• Humble and hungry, with a strong willingness to learn

As a Paid Social Rookie:

Join our consumer engagement marketing team as a hands-on Rookie to help bring to life a new social demand creation engine. Supporting the Paid Social Lead, you'll be at the center of creative execution, stakeholder coordination, trend spotting and performance optimization—making a direct impact on a consideration and revenue-driving initiative.

Your Impact

• Coordinate campaign workflows including trafficking assets between  agencies, managing and updating details within campaign calendar, informing cross-functional teams of changes, QA’ing ads  in platform
• Translate inputs from Regional Category Marketers, Ecommerce, Merchandising, and Omni marketing teammates into actionable inputs that shape Demand Creation strategies
• Maintain awareness of creative guidelines and best practices by platform, ensuring all artwork and formats are optimized for TikTok, Instagram, Snapchat, Reels, Shorts, and emerging social placements.
• Monitor social creative trends, emerging formats, and platform developments, and bring creative inspiration and industry insights into briefing conversations to support innovation and ongoing creative improvement.
• Pull performance data and support weekly reporting on audience growth, engagement and campaign quality.
• Help document creative learnings and experimentation results to inform future briefs and optimizations. Create presentations with results and learnings to share in cross-functional meetings. 
• Attend and support meetings with media and creative agencies to facilitate campaign execution, capture action items, and help ensure follow through across workstreams.
• Help translate inputs from Regional Category Marketers, Ecommerce teammates, Merchandisers, and Omni marketing partners into clear strategic briefs for our media agency.
• Define campaign objectives, audience targeting approaches, success KPIs and in platform optimization goals.
• Co-author creative briefs for our production agencies, layering in creative testing frameworks, trending storytelling concepts and messaging angles to bring the strategy to life in platform native creative.

Qualifications

•    Currently pursuing a degree in Marketing, Communications, Business or a related field
•    Strong interest in digital marketing, social media, creative storytelling and ecommerce 
•    Naturally curious about what’s trending on social platforms and why it works
•    Organized, detail oriented and comfortable juggling multiple workstreams
•    Confident written communicator with an interest in learning how to write effective creative briefs
•    Comfortable working with data, dashboards and performance metrics (no advanced experience required)
•    Proactive, collaborative, and eager to learn in a fast moving environment

Workplace Location

• Location: Amsterdam
• Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week.

Relocation

No relocation provided

Benefits & Perks

• Under Armour Merchandise Discounts
• Human Performance Institute (Gym) on site at the office
• 750 euro gross monthly allowance  
• Health and Wellness allowance (50 euro net monthly) OR Classpass membership  
• NS Business Card
• Paid time off
• Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community.
• Teammate Resource groups e.g. Green Machine, Sustainability, LGBTQIA+, Women in Leading and Living, Balance for mental health and wellbeing etc. 

#LI-Hybrid

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via candidateaccommodations@underarmour.com.