Intern Category Marketing - Rookie Program SS' 2025

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

The Rookie Program

Do you have what it takes to make an impact?!  Join the Under Armour Rookie (internship) Program: 

• Start date 1st of February ‘25 until 30th of June ‘25

In order to be eligible for an internship you must be: 

• Enrolled in a Dutch University (not on-line) in a Bachelor or a Master for the entire duration of the program (full 5 months) AND be an EU citizen passport holder OR a Non-EU Citizen studying in the Netherlands (Internship should be then a mandatory part of your curriculum).

At Under Armour, we're looking for fearless Rookies who are ready to take on a challenge! As a company dedicated to making athletes better, our ultimate goal is to inspire you with performance solutions that you never knew you needed but can't imagine living without. As an Under Armour intern, you'll have the opportunity to play a crucial role in bringing our mission and vision to life through a hands-on project that challenges you to develop new skills and push boundaries. This strategic project will test your skills and help you challenge the status quo, making a real business impact during your 5-month internship." 
 
Alongside this project, you'll work closely with a mentor and cross-functional teams, gaining valuable global exposure and collaborating with talented professionals from across the company. With access to executive Q&A sessions and personalized guidance from our talent advisors, you'll be well-equipped to tackle any challenge that comes your way. 
 
At Under Armour, we believe that an intern's experience should be enriched beyond their job responsibilities. That's why our interns get unparalleled Go-To-Market exposure and learn how our innovative products transition from development to sales and ultimately into the market. 
 
Our internship program is designed to provide a holistic understanding of the Under Armour brand. Through in-person and online training, you'll have a deep dive into our values, expand your horizons, and connect with a powerful network of professionals worldwide through our career coaching platform. 
 
As a member of our team, you will have the opportunity to participate in our Teammate Resource Groups, where you can share experiences, build relationships, and grow as a team. You will also step inside the exciting world of retail and explore the fast-paced environment that keeps our customers coming back for more.

Purpose of Role

This position is part of the Under Armour Category Marketing team. This team is responsible for protecting and amplifying the Under Armour authentic and powerful brand positioning. A compelling, differentiated and break-through consumer driven category strategy is essential as Under Armour continues its quest to become the premier Sport and Athletic Apparel, Footwear and Accessories Company in EMEA.

Your Impact

An exciting and dynamic role, the Category Marketing Rookie will support the development and management of marketing related activities within the categories, among which:
 

• Support Category management:
  • Conduct competitor analysis
  • Support Go-To-Market Strategies 
  • Connect with regional Merchandising team to ensure the delivery of relevant product style from a Brand Marketing standpoint
  • Develop an understanding of business objectives as well as key products and their USPs.
  • Support Category Market Leads in collecting inputs from retail, commercial and merchandising to understand the current status of distribution and business performance. 
  • Support Category Market Leads to gather insights to help to shape category marketing initiatives.

• Support the campaign development across all phases: writing briefs, managing the creative development, provide feedback on assets across different consumer touch-points (digital, social, influencers, media partnerships, athletes etc.), ensure product samples availability; build the user journey with the stakeholders, support in media planning and in media partnerships development and execution. 

• Support Campaign Partnership Activations – Partner with the category marketing manager to lead activations across paid media partner platforms from planning to content production to campaign execution. 

• Supporting Social Lead and Category Marketing Leads in:
  • creating a content plan to fulfil all contractual social posts across EMEA athlete channels. 
  • Developing a LF influencers strategy

Qualifications

• Student of Marketing degree or a related discipline

Benefits & Perks

• 750 euro gross monthly allowance
• Health and Wellness allowance (50 euro net monthly) OR Free Classpass membership
• Under Armour Merchandise Discounts
• Access to Under Amour's Human Performance Institute (Gym) on site
• NS Business Card
• 38 hours working week
• Hybrid work, a minimum of 2 days in the office
• Holidays - 11.5 days + Bank Holidays
• Voluntary time hours - 16 hours (2 days)
• Teammate Resource groups e.g. Green Machine, Sustainability, LGBTQIA+, Women in Leading and Living, Balance for mental health and wellbeing etc.
• And more!

Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.

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