Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

Our products have a compelling story to tell, and EMEA Merchandising is the conduit that translates and delivers our story and product with integrity and impact across all sales channels.

Under Armour is seeking a Lead to support the Distributor Partners for the EMEA region. This position will report into the Sr. Director, Merchandising EMEA and is responsible for the growth and development of the merchandising strategy for the distributor partners, in line with the long-term goals for the region. Core responsibilities include managing relationships with the partners, influencing partners to create dynamic seasonal assortments to reach sales objectives, and translating business objectives and analysis into actions.

The ideal candidate will be a clear communicator with strong management skills. The individual would have experience in merchandising, retail, or product management positions in the EMEA region. The individual will be expected to develop relationships and connections across all distributor partners and multiple functions including sales, marketing, and planning.

Your Impact

• Drive the holistic approach of the EMEA merchandising strategy across the various distributor partners in the region to ensure premium and profitable assortment adoption across DTC and WHSL.
• Influence and support the distributors through the seasonal strategy with assortment building tools and creative solves to regional nuances.
• Lead the full Go-To-Market process for the distributor partners to ensure consumer centric assortments land in market and drive long term growth for the business.
• Stay agile and contribute to strategic idea generation based on changes of the consumer demand and behavior in season.
• Use market insights and business analytics to give valuable and clear briefs to the global merchandising and regional gender/division merchandising team to further develop regionally relevant product offerings for EMEA.
• Foster strong relationships with cross functional teammates including Sales, Visual Merchandising, Planning, Marketing, Operations, Regional Merchandising, and global teams to deliver against brand strategies.
• Regular market trips to understand and analyze the Brand’s execution, competition, and trends across EMEA and to develop expertise in the target consumer.

Qualifications

• Teamwork. Contributes to building a positive team spirit. Puts success of team above
• own interests. Supports everyone’s efforts to succeed.
• Strong interpersonal skills and the ability to communicate effectively, written and verbal.
• A strong interest in sports and fitness which will translate into authenticity and company connection.
• Ability to prioritize and work under pressure with multiple deadlines.
• Ability to work in an international environment with a clear understanding of cultural differences.
• Proven quantitative capabilities to assess data, identify trends, and define actions to drive results.
• Ability to self-start and deliver results in a fast-paced environment.
• Ability to establish an independent view while effectively collaborating in decision-making forums.
• Strong PowerPoint and Excel skills.
• Fluent in English.
• University degree
• 6+ years of global merchandising and/or product management experience, preferably within the sports apparel, footwear or accessory industry

Workplace Location

• Location: This individual must reside within commuting distance from our Amsterdam office.
• Work Schedule: Starting in October, teammates are required to work on-site for 3 days per week. This will increase to 4 days per week beginning January 2026.
• Travel: 20% of the year 

Relocation

• No relocation provided

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Benefits & Perks

• Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community.
• Under Armour Merchandise Discounts
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being.
• 38 hour working week
• Hybrid work
• 28 days holiday
• Teammate Resource groups e.g. Green Machine, Sustainability, LGBTQIA+, Women in Leading and Living, Balance for mental health and wellbeing etc.
• Human Performance Institute (Gym) on site
• Local Language course when moving from abroad

Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. Reasonable accommodations are available for applicants with disabilities upon request.