Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

As the Lead Marketing Planner for EMEA, you are the architect of our regional marketing engine. Reporting to the Sr. Manager of Marketing Operations, you serve as the critical "connective tissue" between brand strategy and flawless multi-market execution. This is a highly visible role designed for a strategic operator who excels at transforming ambiguity into actionable roadmaps, driving operational excellence across a complex, matrixed organization.

Your Impact

Your Impact: Driving the EMEA Marketing Engine

• Cross-Functional Orchestration: Lead the integration of regional marketing functions, ensuring that every initiative—from performance marketing to brand activations—is synchronized and high-impact.
• Operational Architecture: Beyond just following processes, you will identify, design, and implement optimizations in our regional workflows to increase speed-to-market and project efficacy.
• Strategic Roadmapping: Translate conceptual EMEA-first brand plans into robust end-to-end project approaches, managing dependencies and critical paths across diverse internal teams.
• Interagency Leadership: Act as the primary operational bridge for our external agency partners, ensuring briefing excellence, accountability, and the seamless delivery of world-class creative work.
• Communication Mastery: Own the narrative of project progress. You will orchestrate and lead planning forums, ensuring crystal-clear communication of milestones, risks, and deliverables to stakeholders at all levels.
• Risk & Resilience: Proactively navigate the "messy middle" of project lifecycles. You identify risks early and pivot with a calm, solution-oriented disposition in the face of unforeseen challenges.
• Commercial Stewardship: Co-own the Work Order process and advise on budget implications, ensuring rigorous scoping and active tracking to maximize every $ spent.
• Continuous Evolution: Lead the "Post-Mortem" process, gathering project results and data-driven learnings to refine future strategies and elevate the brand’s regional presence.

Qualifications

• Experience: 8+ years of experience in Brand, Marketing Operations, or Agency Account Leadership. You have a proven track record of navigating the unique complexities of the EMEA sports or lifestyle landscape.
• Matrix Expertise: You thrive in global, matrixed environments. You know how to influence without direct authority and can build "tight teams" out of disparate specialist groups.
• Strategic Precision: You are a master of detail who never loses sight of the "big picture." You can switch from a 30,000-foot strategic view to a granular tactical plan instantly.
• Communication Authority: Expert-level verbal and written English. You don't just "inform" teams; you align them. You are comfortable presenting to senior leadership and challenging agency partners.
• Agility: Experience in high-growth or fast-paced environments (e.g., scale-ups or top-tier global brands). You view rapid change as an opportunity to lead, not a hurdle.
• Resourcefulness: You are a self-starter who doesn't wait for a playbook—you write it. You are proactive in identifying bottlenecks and creating solutions before they become issues.
• The Tech Stack: You pride yourself to diligently work in a structured manner and have advanced proficiency in Project Management software (e.g., Workfront) and collaborative tools (Slack, Microsoft Teams).
• Data Savvy: Ability to translate project data into actionable insights for leadership.

Workplace Location

• Location: Amsterdam office.
• Work Schedule: Teammates are required to work on-site for 4 days per week.

Relocation

• No relocation provided

Base Compensation

 €73,266.61-€91,583.26 EUR

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

• Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community.
• Under Armour Merchandise Discounts
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being.
• 38 hour working week
• Hybrid work
• 28 days holiday
• Teammate Resource groups e.g. Green Machine, Sustainability, LGBTQIA+, Women in Leading and Living, Balance for mental health and wellbeing etc.
• Human Performance Institute (Gym) on site
• Local Language course when moving from abroad

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law.  Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

Accommodation is available for applicants with disabilities upon request.