Sr. Lead, Regional Merchandising - Men's

Date: May 10, 2024

Location: Amsterdam, NL, 1076 CM

Company: Under Armour

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.


Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.


Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.


If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

Our products have a compelling story to tell, and EMEA Merchandising is the conduit that translates and delivers our story and product with integrity and impact across all sales channels.


Under Armour is seeking a Senior Merchandising Lead responsible for Men’s Apparel for the EMEA region. This is a hands-on management position responsible for the growth and development of the merchandising strategy for the above listed category, in line with the long-term goals for the region. Core responsibilities include using a balance of art and science to build assortments for profitable and sustainable growth for the region, driving strategic conversations with Global to influence the line, competitive landscape and market analysis, and segmentation.


The ideal candidate will be a clear communicator with strong management skills. The individual would have experience in merchandising, retail, or product management positions. The individual will be expected to develop relationships and connections across the global organization and multiple functions in the EMEA region including marketing, sales, and planning.

Your Impact

  • Create and drive the strategic direction for the responsible categories across the EMEA region.
  • Build and/or guide the build for consumer centric, brand enhancing, and profitable assortments.
  • Build seasonal business plans in accordance with long range plans for both EMEA and Global, inclusive of pricing and segmentation.
  • Lead the Go-To-Market milestones applicable to drive strategic growth for the responsible categories, inclusive of line architecture, lifecycle planning, concept execution, and seasonal flow.
  • Present the seasonal strategy to both small and large audiences throughout the go-to market process.
  • Stay agile and contribute to strategic idea generation based on changes of the consumer demand and behavior in season. 
  • Use market insights, consumer insights, and business analytics to give valuable and clear briefs to the global and EMEA cross functional teams to further develop the product offerings and identify future season opportunities.
  • Regular market trips to understand and analyze the Brand’s execution, competition, and trends across EMEA and to develop expertise in the target consumer


  • University degree
  • 8+ years of global merchandising and/or product management experience, primarily gained in non-US markets, preferably within the sports apparel industry.
  • Teamwork. Contributes to building a positive team spirit. Puts success of team above own interests. Supports everyone’s efforts to succeed.
  • Strong interpersonal skills and the ability to communicate effectively, written and verbal.
  • A strong interest in sports and fitness which will translate into authenticity and company connection.
  • Ability to prioritize and work under pressure with multiple deadlines.
  • Knowledge of non-US markets, ideally attained through living/working in Europe.
  • Ability to work in an international environment with a clear understanding of cultural differences.
  • Proven quantitative capabilities to assess data, identify trends, and define actions to drive results.
  • Ability to self-start and deliver results in a fast-paced environment.
  • Ability to establish an independent view while effectively collaborating in decision-making forums.
  • Strong PowerPoint and Excel skills.
  • Fluent in English.

Workplace Location

  • Location: This individual must reside within commuting distance from our Amsterdam office.
  • Return to Work Designation: 2 days week in-office, the remainder of work week remote. 


  • No relocation provided



Benefits & Perks

  • Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community.
  • Under Armour Merchandise Discounts
  • Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being. 
  • 38 hour working week
  • Hybrid work, a minimum of 2 days in the office
  • 28 days holiday
  • Teammate Resource groups e.g. Green Machine, Sustainability, LGBTQIA+, Women in Leading and Living, Balance for mental health and well being etc.
  • Human Performance Institute (Gym) on site
  • Local Language course when moving from abroad

Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.