Sr. Professional, DTC Planning

Date: May 9, 2024

Location: Amsterdam, NL, 1076 CM

Company: Under Armour

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.


Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.


Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.


If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

Under Armour EMEA is seeking a Sr. DTC Planner to join its Planning team based in Amsterdam. This is an ideal opportunity for a self-motivated, passionate, flexible, and focused individual to join a high-quality team.

The main responsibilities of the role will be developing a tops-down seasonal financial and inventory target and a bottoms-up sales plan for our Factory House business, our retail outlet channel.  The Sr. DTC Planner will leverage collaborative cross-functional relationships to enable the DTC team to meet quarterly sales and margin objectives, ensure GoToMarket strategies come to life in the market, and inventory sell-through is managed to target.

Your Impact

Pre-Season Planning:

  • Translate financial and store kpi targets to seasonal plans broken out by store cluster and product categories that support the long-term strategic growth plan for the region.
  • Set the seasonal line architecture and OTB for the Factory House channel.
  • Manage the MFO share and the excess inventory planning to meet the channel revenue and margin targets.
  • Define the bottoms up plan for the Factory House seasonal MFO assortments at product level, in line with the strategy and the OTB.
  • Set & track performance against line architecture and article targets for assortment that yields productivity while still offering segmentation in the market.
  • Collaborate with cross functional partners on successful new store openings and ongoing process improvements.
  • Leverage merchandise partner to gain strong command of seasonal product strategies, distribution segmentation, etc.
  • Build and maintain monthly Sales Plans that substantiate financial targets
  • Utilize Sales Plan to identify opportunities and risks to the Financial Target at monthly OTB meetings
  • Communicate potential target adjustment opportunities and risks as they arise


In-Season Planning & Inventory management:

  • Guide cross functional partners in volumes necessary per warehouse to achieve sales targets.
  • Monitor and adjust inventory levels to achieve sales targets and to drive the sales opportunities.
  • Track sell through per category and seasonality and advise/execute actions needed including but not limited to, replenishment and price promotional activities.
  • Help to execute key promotional moments within the channel collaborating with retail, pricing, VM and merch teams to help driving sales and profitability.
  • Support the business with like for like performance analysis on channel as well as category level.
  • Reporting & Analysis such as WSSI, OTB, Sell-through and revenue reporting.
  • Coordinate cross functional activities to reconcile significant variances to plan and refine the forecast


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • 4+ years of experience in DTC Sales Planning, Buying/Merchandising, or Demand Planning for a fashion/retail brand
  • Bachelor’s degree in Business Management, Finance, Mathematics or other relevant field preferred.
  • Strong business acumen specific to Retailers’ Sales, Margin, Inventory & Service
  • Ability to build cross-functional relationships through strong communication and interpersonal skills

Workplace Location

  • Location: This individual must reside within commuting distance from our Amsterdam office.
  • Return to Work Designation: Hybrid work (baseline of minimum 2 days a week in-office.)


  • No relocation provided

Benefits & Perks

  • Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community.
  • Under Armour Merchandise Discounts
  • Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being. 
  • 38 hour working week
  • Hybrid work, a minimum of 2 days in the office
  • 28 days holiday
  • Teammate Resource groups e.g. Green Machine, Sustainability, LGBTQIA+, Women in Leading and Living, Balance for mental health and wellbeing etc.
  • Human Performance Institute (Gym) on site
  • Local Language course when moving from abroad



Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.