Copywriter, Global Brand Creative

Date: Oct 15, 2021

Location: Baltimore, Maryland, US

Company: Under Armour

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

The Copywriter is a masterful storyteller on Under Armour’s Global Brand Team who is motivated and energized by the power of sport. The Copywriter’s creative work needs to carry the passion of the world’s greatest athletes—from this generation and the next—and the power to help inspire the very best in human performance.

The Copywriter is obsessed with athletes, attitude, authenticity, and all things digital, at every customer touchpoint. This versatile storyteller is also driven and unrelenting in the face of the challenges that balancing big projects and tight deadlines bring.

Essential Duties & Responsibilities

  • Develop on-brand copy for product stories (informed by our Brand Vision, Mission, and Values) across all digital, social, web, experiential, and print marketing platforms. This includes meeting with partners to align on marketing/creative strategy, as well as collaborating with creative and cross-functional partners.
  • Support senior Copywriters across the creative department by writing content to support Style Guide deliverables
  • Writing copy that is the best expression of UA’s brand voice across all of Under Armour’s marketing and advertising content to attract, engage, and convert our target demographic, the Focused Performer
  • Partnering with designers and directors to develop transformative storytelling executions and experiences that strengthen the brand’s emotional connection with the Focused Performer

Qualifications (Knowledge, Skills & Abilities)

  • Ability to think strategically, manage many tasks at once, and deliver high-quality output every time, on time
  • Requires samples of work submitted with resume and salary history [Examples: Digital/print ads, implemented campaigns, email marketing, direct mail, POP, online content/Ecommerce site reference (URLs)]
  • Excellent verbal, written, communication, and presentation skills             
  • Excellent organization, and collaboration skills
  • Microsoft Office and Mac platform proficiency
  • The Copywriter must be a writer with strong fundamental skills as well as demonstrated creative capabilities.
  • This role offers the opportunity to begin to develop leadership and management skills.

Education And / Or Experience

  • Bachelor’s Degree
  • Minimum of 2-4 years of communications and/or writing/content development experience.
  • Experience writing copy across digital channels is a MUST, and experience with retail/e-commerce is a strong plus.

Other Requirements


Relocation provided up to a specific amount 

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.  Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.