Director, Collegiate Partnerships

Date: Nov 17, 2022

Location: Baltimore, MD, US, 21230

Company: Under Armour

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

If you are a curious, collaborative, and an excellent communicator, looking to disrupt how Under Armour does business in the ever-changing collegiate landscape, this could be a role for you!

The Director of Collegiate Partnerships is an important member of the Americas Sports Marketing Leadership team, overseeing a robust portfolio of Sports Marketing collegiate assets, a team of UA Marketers, and act as the main Leadership UA contact and liaison between the University staff, Coaches, Administration, related partners and Under Armour in all capacities.  This role will manage day to day departmental budgets and execute Collegiate and Student Athlete marketing strategies & initiatives in conjunction with the Athlete Marketing team. 

The Director of Collegiate Partnerships will make a huge impact on how Under Armour shows up to athletes and fans and will leverage consumer and cultural insights to activate authentically. This role will be responsible for assisting in executing collegiate Purpose, Product & Brand stories, and work both cross functionally and externally to get work done.  This role will facilitate and manage internal and external communication, building authentic relationships, keeping activation at the forefront of planning and have an intimate understanding of the collegiate landscape.

Essential Duties & Responsibilities

  • Consults with strategic partners on the identification process, recruitment and negotiation of all collegiate opportunities (both University and Student Athlete). These recommendations will be supported by quantitative and qualitative information.
  • Partners up, down, and across the organization to create best in class collegiate activations focused on building brand love and purchase intent
  • Manages the on boarding and servicing of Student Athlete, College and University partners.
  • Activates collegiate assets incorporating all categories (basketball, football and Olympic sports) by working cross functionally with UA business partners.
  • Regularly attends collegiate and industry events
  • Accountable to the building, developing and coaching of the Collegiate teammates

Qualifications (Knowledge, Skills & Abilities)

  • Superior and proven negotiation skills
  • Understanding and knowledge of collegiate and professional sports landscape
  • A reputation for outstanding leadership, team building & recruiting. 
  • A leader with superior inspirational qualities who creates an atmosphere in which people work together enthusiastically and co-operatively to produce outstanding results; one who attracts top talent from outside the organization while developing strong teams within.
  • Proven experience working well with others to maintain and build cross-functional (internal and external) relationships including agency partners, internal clients, editors, influencers 
  • Deep understanding of short and long-term marketing strategy
  • Budgeting experience
  • Internal client partnership-building with product teams
  • Intellectual Curiosity and ability to learn quickly
  • Passion to win


Education And / Or Experience

  • Bachelor’s degree in Marketing, Business Administration, General Management or equivalent; MBA a plus.
  • Minimum of 10 years of relevant marketing experience in a fast-paced, consumer-driven company.
  • History and proven track record in the sports industry, experience within licensing preferred.
  • Established relationships at all levels, inclusive of the executive level, in the sports marketing industry, including with NCAA athletes, coaches, or university athletic administrators.
  • Proven leadership skills in managing a large team.
  • Experience managing budgets. 
  • Experience conducting business and partnering with executives and staff in multiple regions globally, a plus but not mandatory.
  • Agency experience is a plus.

Other Requirements

  • Travel: 30- 40 % of the year (varies by season)
  • Work Life Designation: This is a hybrid role based in our Baltimore HQ 2 days per week


Relocation may be provided. 

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.  Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. 

Learn more about Under Armour’s COVID-19 response and Teammate vaccination policies here.

Nearest Major Market: Baltimore