Director, DTC Data Analytics (Remote)

Date: Nov 19, 2022

Location: Baltimore, MD, US, 21230

Company: Under Armour

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

We’re looking for a Data Analytics Director to build real solutions to analyze data across the enterprise and build a high performing analytics team. You will work with cross-functional teams to build data analytics products and tools that enable UA teammates with the data, information, and knowledge to fulfill Under Armour’s mission to make all athletes better. You will also provide next-level analytics services, enabling the UA commercial teams to make fact-based decisions. You will lead a team to deliver insights and data-driven recommendations to improve consumer satisfaction and accelerate business performance across DTC channels (ecommerce, retail, and marketplaces).  You will collaborate across the organization to help create an analytics capability roadmap and help drive execution of that roadmap.

Essential Duties & Responsibilities

  • Lead and coach team to provide next-level analytics services, enabling UA teammates to make fact-based decisions 
  • Deliver high-quality analytics services by collecting, mining and analyzing data to generate insights 
  • A passion for delivering data-driven insights and recommendations to consistently improve consumer satisfaction and steer business performance across DTC channels (ecommerce, marketplaces and retail)
  • Collaborate with stakeholders, supporting functional teams in defining goals, selecting appropriate KPIs, monitoring performance and derive trends and opportunities.
  • Well-developed communication skills, comfortable presenting complex topics to stakeholders at various levels of the organization
  • Attract, develop and retain skilled, competent, motivated, creative people.
  • Identify, design, and implement data process improvements, such as:
    • automating manual processes
    • re-designing data infrastructure for greater scalability
    • optimizing data delivery
    • identification of system deficiencies
    • recommendation of simple solutions
  • Understand the wider digital landscape and how any changes will impact various stakeholders, e.g., be conversant with demand side of the business both technically and analytically.
  • Lead methodology (test design and measurement) for Retail Test and Learn program and publish results across organization
  • Collaborate with IT and business stakeholders to help inform analytics and IT roadmap to support company-wide strategic plans
  • Collaborate with the IT Leadership to develop and execute a long-term strategy for the company’s overall data and application strategic planning, ensuring that the company’s diverse technological needs are anticipated and met in a deliberate manner.
  • Work, approach, and promote analytics across the organization, with data analytics and commercial experts, to leverage greater functionality from our data systems.
  • Provide data foundation for actionable insights based on key business performance metrics.
  • Work productively with a decentralized team, collaborating with colleagues across our international offices.

Qualifications (Knowledge, Skills & Abilities)

  • Experience leading and coaching analytics teams
  • Experience in a DTC sales environment (ecom / retail) is a plus
  • Expertise in Financial Modeling, Sensitivity Analysis and A/B Testing
  • ETL tools & processes
  • Proven experience in the cloud (Snowflake/AWS/GCP/Azure)
  • Experience with ETL tools (Tableau Prep, Alteryx, Knime or similar)
  • BI tools & visualization (Tableau, SAP BI, PowerBi or similar)
  • Experience in SQL (Python, R and other programming languages is a plus)
  • Comfortable with handling streaming data & proven experience in designing and implementing real-time data pipelines
  • Excellent communication skills (written & spoken)
  • Specific Industry experience 
  • Leadership/Managing

Education And / Or Experience

  • 5+ years' experience in data analytics or related field

Other Requirements

  • Location: Remote
  • Return To Work Designation: Remote 
  • Travel: Minimal 

Salary and Relocation

  • No relocation provided
  • Base Compensation Range: $164,000 - $226,000



At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.  Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. 

Learn more about Under Armour’s COVID-19 response and Teammate vaccination policies here.

Nearest Major Market: Baltimore