Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

The Director, AMS Digital Channel Marketing – is responsible for leading development of consumer centric, business informed digital GTM strategies and integrated activation plans for Under Armour’s digital channels: UA.com, UA App, Amazon, (influence Wholesale .com).  The teammate in this role will lead a team that crafts activation plans for our digital channels that are integrated across touchpoints with input from regional functional partners.  This team will serve as the “source of truth” for digital content strategy, story prioritization and activation framework. 

It is essential that the individual in this role focus on driving digital traffic and conversion, and Brand consideration and affinity by delivering consumer-focused marketing activations, tailored to our digital selling channels and the consumer journey touchpoints associated.  

This individual will need to have a strong digital marketing background with a focus on digital content strategy and integrated planning.  This leader will ensure Under Armour products are powerfully positioned within our digital channels to connect with customers and drive sales.  

This individual will work closely with the UA.com team to strategize, plan and brief seasonal initiatives through the go to market process and opportunistically tackle near term projects cross functionally. 

Your Impact

• Lead planning, briefing and integration of content programming and prioritization across digital selling and marketing channels
• Single “source of truth” for digital content strategy, story prioritization and activation framework
• Guide teammate managing Amazon marketing w/bias to marketplace activation and sales impact
• Bring a planful, organized and proactive approach to digital content/activation planning, communication, leadership reviews, etc.
• Bring an opportunistic and curious mindset to problem solving and tackling business challenges and opportunities  
• Propose annual budgets
• Lead process hind-sighting to drive improvement each season
• Other duties may be assigned

Qualifications

• Bachelor's degree with typically 12 years of relevant experience or Master's degree with typically 10 years of relevant experience or typically 16 years of relevant experience without degree.
• Typically, 6+ years of management experience; or equivalent experience as the subject matter lead or expert in area of expertise.
• Collaborative, solutions focused, organized, detailed, deadline focused, helpful and resilient as our ways or working are ever-changing due to client demands
• Digital first background and mindset with proven track record of growing digital DTC businesses and applying consumer, market and industry insights and trends to activation strategies
• Consumer Orientation - Able to think consumer-first and support relevant strategies that drive preference and loyalty for UA
• Problem Solving - Identifies and proposes solutions in a timely manner; Works well in group problem solving situations
• High Initiative - High level of curiosity and inventive thinking to differentiate our Brand
• Proven track record of leading highly functioning teams and developing talent 

Workplace Location

• Location: This individual must reside within commuting distance from our Baltimore, MD HQ office.
• Work Schedule: Beginning September 8, 2025, the in-office requirement will increase to 4 days per week. 

Relocation

• No relocation provided

Base Compensation

$157,038.60 - $215,928.08 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via candidateaccommodations@underarmour.com.