Director, Merchandising - Curry Brand

Date: Feb 24, 2024

Location: Baltimore, MD, US, 21230

Company: Under Armour

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.


Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.


Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.


If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

The Director, Merchandising – Curry Brand, will develop and lead the implementation of Curry Brand’s overall Merchandising vision, strategy & tactics resulting in sustainable, profitable growth and brand health. Core responsibilities will include long range and seasonal oversight of the: line architecture and product Lifecyle; Global marketplace segmentation & assortment strategies; go-to-market operational effectiveness; and Curry Brand Collaboration strategy. This leader will work cross-functionally throughout UA to inspire a collaborative and supportive operating environment and be a consensus-builder who drives results for Curry Brand and Under Armour.

Your Impact

•    Partner with the GM, Curry Brand to create Curry Brand’s long-range & mid-range Innovation Platform strategies, informed by Consumer insights and data
•    Collaborate with key functional & cross-functional partners to lead the development of Curry Brand’s Global product merchandising strategy across the UA portfolio through a consistent approach and compelling story-telling season to season by area and across Products; drive Increased merchandising strategy adoption and implementation globally across platforms in all markets.
•    Partner with Global Merch & Merch Planning teammates to lead the development and execution of Curry Brand’s seasonal line architecture & product strategies that drive SKU productivity, channel segmentation, flow, margin, pricing, sell-thru, scarcity modeling etc. across all areas to unleash profitable revenue growth for Curry Brand and UA.
•    Team up with Global & Regional Merchandising Leaders to drive the development of segmentation and differentiation approach & strategies to create a consistent, curated marketplace that optimizes Curry Brand’s potential for revenue and market share growth; garner buy-in on these strategies from key partners across Regional Leadership, Sales & DTC.
•    Partner with Regional Merchant Leaders to develop and map multi-year product strategies to drive the elevation of the Curry Brand’s potential “ceiling” via increased penetration of “Better” & “Best” level products into Tier 1 & 2 partners, as well as “Good” level, commercial opportunities for Tier 3 destinations. 
•    This Leader plays a critical role in leading/driving Merchandising excellence at Curry Brand across Global & Regional teammates as a dynamic change agent, a coach & mentor, a thought-leader, a consummate connector, a transparent & effective communicator, and trust-worthy partner.


•    Ability to influence cross-functional partners through strong and proven relationships
•    Ability to successfully lead a cross-functional pod
•    Ability to communicate product strategies verbally and in writing
•    Consummate collaborator, effective communicator, consensus-builder, and influencer
•    Strong analytical and conceptual skills


•    Minimum of 5 years relevant senior level merchandising or product experience in a fast-paced, product-oriented, consumer-driven company, demonstrating proven career growth and increased responsibility. 
•    Experience with a variety of go-to market models (wholesale, direct-to-consumer, retail, digital, etc.) in a matrixed organization
•    Track record of successfully motivating, collaborating with & influencing functional & cross-functional teammates across all levels of the organization (leadership, to peers to entry level)
•    Demonstrable ability to drive change across a highly matrixed organization 
•    Track record of leading and managing teams through processes and change.

•    Ability to travel domestically and internationally (5-10%)
•    Proficient in Microsoft Office Suite

Workplace Location

  • Location: This individual must reside within commuting distance from our Baltimore office.
  • Return to Work Designation: 3 days week in-office, the remainder of work week remote. 
  • Travel: 5-10% 


  • Relocation may be provided up to a specified amount


Base Compensation

$152,804.00 - $210,105.50 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks


  • Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community.
  • Under Armour Merchandise Discounts
  • Competitive 401(k) plan matching.  
  • Maternity and Parental Leave for eligible and FMLA-eligible teammates
  • Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being. 


Want more details about benefits? Visit our page here

Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.

Nearest Major Market: Baltimore