Director, Global Omnichannel Marketing (HYBRID)

Date: May 6, 2022

Location: Baltimore, MD, US, 21230

Company: Under Armour

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

This position is based in our Baltimore, MD Headquarters - on a hybrid 2-day per week in-office schedule

This role will be responsible for creating a seamless, consistent and compelling omni experience across all customer facing channels (marketing, retail, digital, and wholesale), working closely with the GTM team, creative, global retail and the regions.  This person will also be responsible for clear communication with the regions to ensure alignment and to optimize impact of global campaigns. This global role will set the framework, guidelines, and write the overarching strategic creative briefs to bring campaigns, content and experiences to life in an orchestrated, consistent, and efficient way across regions.


The end result is a cohesive, frictionless, and innovative omni consumer experience that drives brand love, engagement and retention, advocacy and LTV.

Essential Duties & Responsibilities

  • Create a seamless, consistent, and compelling omni experience across all customer facing channels/touchpoints, working closely with cross channel partners; Bring GTM and other experiences to life in a way that is impactful to the consumer, makes athletes better and is well-orchestrated across channels
  • Set up processes, tools, and streamline/build technology to allow teams to communicate effectively, self-service and move quickly
  • Recommend and put in motion digital and retail marketing that ladders back to GTM (ex- bra fit quiz, shoe wall, digital experience in retail)
  • Work closely with regional partners to ensure alignment across global and NA, EMEA, and APAC on campaigns, experiences, and content
  • With direct reports, bring to life all product and consumer stories/content across channels
  • Champion market trends and opportunities, competitive insights and customer mindset hypothesis to shape strategies

Qualifications (Knowledge, Skills & Abilities)

  • Displays excellent written and verbal communication skills both in a collaborative office environment and virtually as needed
  • Comprehensive understanding of the customer experience digital and retail ecosystems (Wholesale, Ecommerce, Retail stores, and other digital products)
  • Results / action-oriented with strong process, work-flow and project management skills
  • Ability to think innovatively and creatively and change course if necessary, to achieve desired results
  • Organizational agility; developed negotiation skills
  • Ability to juggle multiple goals and deadlines in context of the big picture
  • Able to successfully navigate within varying degrees of ambiguity in a fast-paced and pressure-filled environment
  • Ability to build a strong network and relationships at executive levels
  • Resilience and resourcefulness
  • Leadership and influencing skills experience leading / influencing stakeholders at all levels of an organization.
  • Experience working cross-functionally with leadership in developing and executing successful plans.
  • Capable of leading a global team
  • Strategic and thoughtful approach to work
  • Curious and open to continually learning and improving

Education And / Or Experience

  • 10 years of experience
  • Bachelor’s Degree

Other Requirements


  • Relocation provided
  • Location: Role is located in Baltimore, MD with a 2x day per week in-office schedule.




At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.  Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. 

Learn more about Under Armour’s COVID-19 response and Teammate vaccination policies here.

Nearest Major Market: Baltimore