Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

We’re looking for a strategic, creative, and collaborative marketing individual to join our team as Lead, Marketing + Activations. This role is ideal for someone who thrives at the intersection of storytelling, creativity, and execution. You will be responsible for supporting our brand and product activation campaigns.

Your Impact

•    Execute integrated marketing plans that translate creative concepts into campaigns across social, experiential, and traditional channels.
•    Support collaboration with internal teams (creative, media, product, digital) and external agencies to ensure campaigns are delivered on time and aligned with brand objectives.
•    Support social-first initiatives by applying platform best practices and emerging trends to enhance reach and engagement.
•    Prepare and share campaign updates and performance insights with cross-functional partners to maintain alignment and inform future strategies.
•    Assist in leveraging athlete partnerships within campaigns, events, and social storytelling to amplify brand impact.
•    Foster a collaborative team culture that values creativity, curiosity, and strong cross-functional relationships.

Qualifications

•    Bachelor's degree with typically 5-8 years of relevant experience OR Master's degree with typically 5 years of relevant experience OR Typically 10 years of relevant experience without degree

•    2-3 years of experience in brand marketing, integrated marketing, social media strategy, or related fields.

•    Proven ability to support develop and execute multi-channel marketing campaigns across social, experiential, and traditional platforms.

•    Strong cross-functional collaboration skills, with experience working closely with creative, media, product, digital, and agency partners.

•    Deep understanding of social platforms, emerging trends, content best practices, and audience behavior.

•    Ability to present and influence at multiple levels of the organization—clear communicator with strong storytelling skills.

•    Experience working with athletes, creators, or talent is a plus; ability to integrate them into campaigns in an authentic and brand-right way.

•    Strong strategic thinking paired with the ability to manage details, timelines, and deliverables.

•    Demonstrated creativity and a passion for staying connected to culture, trends, and consumer insights that shape modern marketing.

•    Ability to thrive in a fast-paced, cross-functional environment with multiple projects and shifting priorities.

•    Strong organizational skills and the ability to translate ideas into actionable plans.

Workplace Location

• Location: This individual must reside within commuting distance from our Baltimore office.
• Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week. 

Sponsorship Eligibility: (US ONLY) UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.

Relocation

• No relocation provided

Base Compensation

 $110,584.27-$138,230.33 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via candidateaccommodations@underarmour.com.