Lead, Athlete Intelligence

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

The Athlete Intelligence Lead is a vital role in our Innovation, Development, and Testing (IDT) department aimed directly at the heart of what we do: making athletes better by providing them performance solutions they never knew they needed but, once they have it, they won’t imagine being able to live without. This position will seek to understand every aspect of an athlete’s journey to identify opportunities, both present and future, to support them on and off the field. This function will synthesize data collected from athletes and identify product solutions that address these opportunities. This role will feed this intelligence to our idea intake model, then collaborate with our Product teams to foster the development and adoption of these solutions into product that makes athletes better.

Your Impact

• Blending expertise in sport science research, consumer insights, and product development, Athlete Intelligence Lead’s mission is to empathize with and translate the athlete journey – train, compete, recover, and lifestyle.
• Athlete intelligence Lead must be open-minded, collaborative, and creative – distilling multiple data sources to deliver impactful product briefs rooted in real, deep athlete needs.  
• They are eager to explore and identify new human research opportunities, formulate objectives, and lead the project team into uncharted spaces. 
• This role inspires the brand with meaningful and actionable product recommendations that resonate, inspire, and challenge the status quo.  
• Internally Athlete Intelligence Lead is part of and works closely with the Innovation, Testing, and Development organization – including Biomechanics, Product Development, Product Creation, and Product Testing.  Additionally, they must foster relationships across Under Armour with Strategy, Operations, Consumer Insights, and more.  
• Externally the Lead is connected with existing relationships of athletes, industry experts, and research partners – also is instrumental in exploring and cultivating the next source of inspiration to tackle business challenges through research-driven partnerships and opportunities.                  
• Other duties as assigned.

Qualifications

• Working knowledge of the sportswear and/or fitness industry.
• Excellent oral and written communication skills, including communicating and presenting to stakeholders throughout the organization.  
• Strong interviewing (in-person and virtual), focus group facilitation, and market research skills.
• Skilled at distilling complex information into actionable insights that drive innovative products to enhance athlete performance.
• Results-oriented with a high sense of urgency and self-motivation; adept at balancing multiple projects and effectively utilizing all available resources.
• Extensive experience leading or significantly contributing to enterprise-level innovation concepts and ideas related to athletes and products – build and foster the vision from concept through delivery.
• Ability to collaborate professionally and efficiently within their team and cross-functionally and with external partners.
• Well informed and stays connected to sports, cultural, and societal trends
• Ability to build a self-initiated portfolio of exploration work while driving existing projects and programs
• Knowledge of the scientific method, including but not limited to observation, hypothesis formulation, experimental design, statistical analysis, and interpretation of results.
• Bachelor’s degree in relevant field preferred (Exercise Science, Physiology, Market Research, Consumer Insights, Perception Science) 
• 5+ years' experience conducting consumer research or other relevant projects. 
• Experience engaging with athletes at all levels.
• Experience and knowledge in making apparel, footwear, and accessories.
• An entrepreneurial mindset – inspiring others to action through a passion for creation without a roadmap
   

Workplace Location

• Location: This individual must reside within commuting distance from our Baltimore, Maryland (HQ) office.
• Return to Work Designation: Three (3) days week in-office, the remainder of work week remote. 
• Travel: Frequent daily travel within the region; periodic overnight travel (up to 30%).

Relocation

• Relocation may be provided up to a specified amount

Base Compensation

$114,560.00 - $157,520.00 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.