Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

The Lead, Marketing – Academy, Scheels, Golf/Run/Outdoor Specialty is responsible for building co-branded marketing strategies tied to business goals and leading activation of all marketing tactics and marketing campaign delivery to drive revenue, customer acquisition and loyalty with their accounts. The teammate in this role will craft account specific go-to-market strategies, positioning and activation plans with input from regional functional partners.  It is essential that the individual in this role focus on driving retail sales and Brand consideration and affinity by delivering consumer-focused marketing activations, tailored to their accounts.  This individual will need to have a strong retail marketing background with a focus on executing in the digital space to be successful.  This leader will ensure Under Armour products are powerfully positioned within their accounts to connect with customers and drive sales.  
 

Your Impact

•    Lead planning and execution of targeted marketing activations with Academy, Scheels, Golf/Run/Outdoor Specialty that connect to Americas & Global strategies and drive Americas sales and brand health
•    Deliver Academy, Scheels, Golf/Run/Outdoor Specialty integrated marketing plans in season and contribute to long range planning
•    Work with regional cross functional partners (category marketers, merchandising, sales, etc.) to align on account positioning and storytelling for Academy, Scheels, Golf/Run/Outdoor Specialty.  Focus on Brand building and revenue through Tier 1 and foundational commercial stories. 
•    Produce meaningful post-campaign analyses reporting on incremental sales, conversion and loyalty.
•    Author account specific briefs an inform regional & Global category briefs where relevant.
•    Drive and deliver go-to-market  timelines for Academy, Scheels, Golf/Run/Outdoor Specialty campaigns including creative assets and activation elements.
•    Propose budgets for Academy, Scheels, Golf/Run/Outdoor Specialty account activations to marketing leadership for consideration in overall regional investment approach
•    Partner with Marketing leadership at Academy, Scheels, Golf/Run/Outdoor Specialty to drive shared priorities, investments and performance.
•    Other duties may be assigned
 

Qualifications

•    Bachelor's degree with typically 8 years of relevant experience or Master's degree with typically 6 years of relevant experience or typically 12 years of relevant work experience without degree
•    Collaborative, solutions focused, organized, detailed, deadline focused, helpful and resilient as our ways or working are ever-changing due to client demands
•    Consumer Orientation - Able to think consumer-first and support relevant strategies that drive preference and loyalty for UA 
•    Problem Solving - Identifies and proposes solutions in a timely manner; Works well in group problem solving situations
•    High Initiative - High level of curiosity and inventive thinking to differentiate our Brand
•    This role does not have direct reports. However, to be more effective as a team this person will consistently consider ways of working and recommend improvements as appropriate. 
 

Workplace Location

• Location: This individual must reside within commuting distance from our Baltimore office.
• Work Schedule: This role follows a hybrid work schedule, requiring 3 days in-office per week through September 5, 2025. Beginning September 8, 2025, the in-office requirement will increase to 4 days per week.

Relocation

• No relocation provided

Base Compensation

 $106,992.00 - $147,114.00 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

#LI-Hybrid

Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.