Lead, Digital Adoption

Date: May 16, 2024

Location: Baltimore, MD, US, 21230

Company: Under Armour

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.


Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.


Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.


If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

The Lead, Digital Adoption will play a key role in contributing to the development of our end users’ technical/IT skills to meet organizational needs. The Lead, Digital Adoption will plan and implement adoption programs in a way that is engaging and meaningful to our user base. They are an evangelist and promoter of our IT services offering.

The primary responsibility of the Digital Adoption Lead is to create and implement IT OCM strategies and adoption plans that maximize employee usage and education, while minimizing resistance. This individual will work to foster a competitive edge as we work to use all our tools, boost confidence, and allow for team building, all while protecting our technology infrastructure. These improvements will increase employee engagement, productivity, retention, and commitment to Under Armour’s mission.

Your Impact

  • Apply a structured methodology and lead all Digital Adoption initiatives
  • Devise a strategy for assessing digital adoption needs, then create OCM programs/content/artifacts
  • Prepare communication material (presentations, worksheets, etc.)
  • Interact daily with all levels of the organization to create strategies for Project implementations to support adoption of the required changes
  • Establish key performance indicators to determine Digital Organizational Readiness program effectiveness and priorities for course correction
  • Establish and maintain a global intranet site to bring awareness to IT initiatives and provide teammates with a one stop shop to stay informed about all user impacting changes. Develop a repository to host all training/communication material that can be referenced by teammates
  • Work closely with IT Project Management, IT Change Management, and Corporate Learning & Development functions to prepare an effective training and communication schedule and agenda
  • Create reports with data on completed courses, issues, and absences, then report progress to leadership
  • Initiate surveys to monitor and evaluate effectiveness of all communication programs, then make improvements as necessary


  • Bachelor's degree with typically 8 years of relevant experience or Master's degree with typically 6 years of relevant experience or typically 12 years of relevant work experience without degree.
  • Previous experience as a technical trainer, corporate trainer supporting large-scale organizational training efforts
  • Technical experience using tools like ServiceNow, Power BI, SharePoint, PowerPoint, etc.
  • Expert in how-to video creation and presentation skills
  • Background in ITSM/ITIL, building service catalogs, etc.
  • Knowledge of modern training techniques and tools in technical subjects

Workplace Location

  • Location: Remote
  • Return To Work Designation: Fully Remote 


  • No relocation provided

Base Compensation

$93,358.00 - $128,367.80 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.





Benefits & Perks

  • Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community.
  • Under Armour Merchandise Discounts
  • Competitive 401(k) plan matching.  
  • Maternity and Parental Leave for eligible and FMLA-eligible teammates
  • Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being. 


Want more details about benefits? Visit our page here

Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.

Nearest Major Market: Baltimore