Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

The Lead on the Global Brand Communications team is a primary driver for earned media and is responsible for supporting the brand’s external storytelling efforts around its purpose, products, athletes, partnerships and other key initiatives. This role will work alongside several other Global Brand Communications teammates to craft and support the external communications strategies for multiple categories of the business, with the end goal of positive earned media coverage. It will be essential that this individual can work well cross-functionally in the Under Armour ecosystem to gather key information and alignment needed to execute external communications. This position will also be expected to build and maintain relationships with key media outlets, regularly interfacing with media members in person at events and virtually to propel the brand and its reputation forward. Lastly, this position will be responsible for organizing and keeping up-to-date the Global Brand Communications team’s key trackers, which are living documents that serve as a reference point for that team as well as the internal and corporate communications teams as well.

Your Impact

• Oversee creation of press materials (comms plans, press releases, recaps, key messages, etc.) for assigned categories.
• Develop brand and product pitches and Newsroom stories to secure media coverage across various platforms.
• Craft editorial strategy for UA news and product releases.
• Collaborate with UA departments (Product, Marketing, Sports Marketing, etc.) to align on communication strategies.
• Build and deepen relationships with key industry media contacts.
• Manage media presence at Under Armour events and activations.
• Monitor cultural trends, especially in footwear, to identify storytelling opportunities.
• Handle inbound media requests and assist with response creation.
• Maintain and update key master media lists with latest contact info and reporter notes.
• Analyze media coverage and social/online conversations for program measurement and reporting.

Qualifications

• Bachelor's degree in Journalism, Public Relations, Communications or related discipline with typically 8 years of relevant experience or Master's degree with typically 6 years of relevant experience or typically 12 years of relevant work experience without degree.
• Previous external communications & media relations experience.
• Excellent writing & communications skills, editorial planning, speed, flexibility, and attention to detail.
• Proven ability to manage multiple, separate workstreams simultaneously.
• Passion for sports, brands, culture, and people.
• Demonstrated ability to work collaboratively, confidently, and with a bias for action.

Workplace Location

• Location: This individual must reside within commuting distance from our Baltimore HQ office.
• Return to Work Designation: This role follows a hybrid work schedule, requiring 3 days in-office per week through September 5, 2025. Beginning September 8, 2025, the in-office requirement will increase to 4 days per week
• Travel: minimal 
• Licenses/Certifications: N/A

Relocation

• No relocation provided

Base Compensation

 $108,001.00 - $148,501.10 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

#LI-SA1 #LI-Hybrid

Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.